Manhattan Associates the global leader in supply chain commerce with unmatched AI capabilities has announced major enhancements to Manhattan Active® Omni.
These innovations are designed to help retailers maximise in-store and online sales while delivering best-in-class customer experiences across all touchpoints.
New capabilities include embedded agentic AI for store associates and customer service teams, real-time sales and fulfilment insights delivered natively within the user experience, and brand-new capabilities focused on maximising both revenue and profit when shipping from stores.
Manhattan announced commercial availability of three new AI agents: a Store Associate Agent, a Contact Centre Agent, and an OMS Configuration Agent, all available within the Manhattan Active Omni user interface to support retailers’ selling and service teams.
Using a natural language interface, these agents deliver immediate, actionable insights into store activity, sales trends, inventory, returns, and customer behaviour, helping associates and customer service teams resolve issues faster and provide more personalised support.
“Retailers are under constant pressure to move faster, operate smarter, and deliver seamless experiences across every touchpoint,” said Brian Kinsella, SVP of Product Management at Manhattan Associates.
“Our latest updates reflect Manhattan’s ongoing commitment to delivering cutting-edge artificial intelligence within our applications,.”
“Whether it’s the myriad machine learning algorithms present for years or our new Agentic AI and Fulfilment Simulation capabilities, we’ve long believed true AI needs to live within rather than alongside our applications,.”
“We’re proud to partner with a number of world-class retailers on the design and development of these breakthrough technologies.”
Along with the newly announced agentic AI innovations, Manhattan Active® Point of Sale continues to advance with Customer Facing Display, a powerful new enhancement that brings shoppers into the checkout experience.
Customers can view their cart in real time, attach their loyalty information to a transaction, enter shipping details, and choose how they’d like to receive their receipt, all from a dedicated display.
Retailers can also capture additional customer input, ensuring greater accuracy and faster transactions at the point of sale, bridging the gap between associates and shoppers, and delivering a smoother, more engaging checkout experience.
Additionally, the Fulfilment Optimisation Simulation engine enables enterprises to model and compare alternative fulfilment strategies by balancing cost, speed, service level, and margin.
It provides data-driven insights into split shipments, total fulfilment costs, location-level distribution, and key KPIs using a consistent set of orders for each strategy.
Users can easily adjust optimisation rules, rerun simulations, and compare results side-by-side to understand the true impact of each change.
The engine also supports “what-if” scenario planning, allowing teams to anticipate constraints, evaluate operational shifts, and analyse trade-offs in a fully self-serve manner.
By replaying historical or selected orders, businesses can continuously optimise fulfilment, uncover new savings, and drive meaningful performance improvements.
Together, the innovations reflect Manhattan’s continued focus on delivering practical, enterprise-ready advancements that help retailers move faster and operate with greater confidence.
