Just over a year since opening its doors, Cavalo Prestige has rapidly established itself as one of the most ambitious entrants to Australia’s prestige automotive market — and by several measures, its largest.

Launched in March 2025 at 99 Lorimer Street, Docklands, the business has moved quickly to build out a multi-pillar operation that spans retail sales, vehicle acquisitions, servicing, finance, and detailing — all from a single site.

With the capacity to service a wide range of cars in Melbourne, the model positions Cavalo as a one-stop destination for prestige car owners and buyers alike, carrying a live inventory of up to 500 vehicles listed across its showroom floor and online.

Cavalo’s rapid expansion comes at a moment of significant structural growth in Australia’s automotive servicing sector — and the numbers suggest the timing is deliberate.

Australia’s automotive aftermarket is currently valued at approximately USD $13.98 billion in 2025, and is forecast to reach USD $18.27 billion by 2032, growing at a compound annual rate of 3.9%.

Cavalo Prestige is led by CEO and Managing Director Cameron Pascoe, whose strategic vision draws on more than 30 years in the automotive trade.

Pascoe conceived the business around a clear premise: a prestige dealership capable of scaling, uniting retail and wholesale under one roof, underpinned by the right people and a defined purpose.

He is best known in the industry for founding and building the Port Motor Traders group, one of Australia’s most recognised interconnected automotive enterprises.

Alongside Pascoe is majority owner Wes Maas, founder and CEO of Maas Group, the ASX-listed construction and property conglomerate valued at $1.5 billion.

Maas’s origin story is well documented: a $14,000 bank loan, a bobcat, and a tip truck laid the foundations for what became one of regional New South Wales’ most successful business empires.

Recognising similar potential in the prestige automotive space, Maas was introduced to Pascoe and fellow co-founder Hass Fahd, and the three spent considerable time establishing mutual alignment before committing to the venture.

“We had about 10 or 15 first dates, worked each other out, and made sure we were aligned in culture and values,” Maas said.

A Showroom Without a Niche

Where many prestige dealers carve out a specialty — a particular brand, price bracket, or vehicle type — Cavalo has taken the opposite approach.

Its retail offering spans the full spectrum of the prestige market, from accessible luxury sedans and family SUVs through to high-performance supercars and rare collector models.

Buying Cars at Scale

Behind the retail floor, Cavalo operates what it describes as a high-volume vehicle acquisitions engine, quietly powering the business at scale.

Each month, hundreds of vehicles are sourced from a mix of private sellers and dealer networks, ensuring a constantly refreshed and dynamic showroom.

For private sellers, the experience is designed to strip away the friction that typically defines prestige car transactions.

Owners can submit vehicle details online or deal directly with the acquisitions team, with Cavalo managing everything from valuation and inspection through to payment and collection.

The result is a streamlined, end-to-end process that has drawn comparisons to a fintech-style disruption of what has long been an opaque and time-consuming corner of the automotive market.

A Service Centre Built to Dealership Standard

One of the most significant components of the Cavalo operation is its purpose-built service centre, which is open to the public and positions itself as a genuine alternative to manufacturer-authorised dealerships.

The facility runs 21 hoists and is equipped with advanced diagnostic technology, supported by a team of experienced technicians.

Every service includes OEM parts, LIQUI MOLY-approved oils, digital logbook updates, a full vehicle health check, and a complimentary wash and vacuum.

The centre covers all major prestige brands — a list that was expanded in early 2026 to include Lexus, Mini, and Skoda alongside its existing lineup of BMW, Audi, Mercedes-Benz, Porsche, Land Rover, Volvo, Peugeot, Volkswagen, and Jaguar.

Practical amenities including early drop-offs, loan cars, and local pick-up round out an offering designed to compete directly with the dealership experience on both quality and convenience — but without the dealership price premium.

Finance at Broker Scale

Cavalo’s finance arm adds another dimension to the business model. With access to more than 50 lenders and a technology-driven application process, Cavalo Prestige Finance positions itself as a more specialised alternative to both traditional dealership finance and standalone brokers.

The team offers end-to-end service from approval through to delivery, with bespoke loan products sourced at a volume that the company says enables options unavailable to smaller operators.

Detailing Open to the Public

Rounding out the site’s public-facing services is an on-site hand car wash and detailing operation, open seven days a week.

Catering specifically to prestige vehicles, the service runs from quick exterior washes through to full interior and exterior details, offering showroom-level presentation at accessible price points.

A Growing Market, and a Well-Timed Entry

Strong demand for vehicle repairs, servicing, and specialised services has supported a 1.8% annualised increase in the number of motor vehicle repair enterprises over the past five years.

Yet that same growth has intensified competition, particularly among smaller independent workshops, creating conditions that favour larger, better-equipped operators with the scale and brand recognition to stand apart.

Australia currently has more than 20 million registered vehicles. Annual service transactions exceed 30 million jobs across independent and franchise workshops, highlighting how central servicing infrastructure is to the country’s automotive ecosystem.

For Cavalo, the opportunity sits at the premium end of that market. Workshops with strong reputations and specialised services—particularly in luxury vehicle or EV repairs—are best positioned to reduce competitive pressure and improve pricing leverage in what remains a fragmented industry.

With its multi-brand capability, OEM-grade facilities, and integration into one of Australia’s largest prestige dealership operations, Cavalo Service Department is building precisely that kind of positioning — at a time when the market conditions appear to be moving in its favour.