Tech entrepreneur Clive Mayhew has launched the world’s first fully comprehensive AI-powered golf assistant Golf.ai, alongside Emajin Golf, launching the technology across one of Australia’s largest c-suite communities of golf enthusiasts.

The partnership will seek to educate Australia’s business community on the benefits of AI both on the golf course and in the boardroom, with 94% of the 7,500 golf enthusiasts and executives hosted by Emajin Golf being c-suite executives or business owners.

Over 70% of members also do business with one another, according to founder and former Westpac exec Raj Narayan, who set up the company to offer a more structured approach to business networking on the golf course.

The AI golf assistant – or “ChatGPT for golf” as Mayhew describes it – is powered by a sophisticated AI-integrated rules engine that generates on-course support, live media interaction, and game improvement tips delivered through multiple avatars – one being Narayan herself, in her own voice.

Through the partnership, Emajin members will receive access to a suit of products that will transform the golfing experience for both golfers and fans alike, delivered in the literal voice of their community’s leader:

• Ai Caddie™: Offers real-time, personalised advice to help golfers elevate their performance on the course.
  
  
• What’s in My Bag: An integrated feature within Ai Caddie™, this tool provides equipment insights and optimisation tips to help golfers choose the best gear for any situation.
  
  
• Ai Scorecard™: Enables fans to follow PGA and LIV tournaments with live, interactive stats, breaking stories, and real-time insights.
  
  
• Ai Golf Rules™: An advanced rules interpretation assistant, delivering 10–15% higher accuracy than standard models.

This multi-functional tool is designed to bring AI into the hands of the business community by embedding it within a familiar and enjoyable setting: the golf course, a long-standing hub for networking and relationship-building.

Emajin’s decision to integrate AI into its existing golf networking platform stems from recent research showing that 46% of Australian organisations have yet to implement any form of AI, and only 14% have made it a core part of their business strategy.

This contrasts sharply with the 80% of Australian business leaders who believe AI is critical to maintaining competitiveness over the next three years—both in business and in boosting personal productivity.

Interest in AI has also surged at Emajin’s educational events, where leaders across industries have discussed the transformative impact AI is already having on their organisations.

Notable advocates have included Paul Graham (CEO, Australia Post), Doug Jones (CEO, Metcash), Grant Ramage, Trent Innes (former Managing Director, Xero), and Stephanie Christopher (Managing Director, Vistage Australia), among others.

With the creation of a digital golfing ecosystem enhanced by advanced AI capabilities, this partnership marks more than just a technological upgrade.

According to Golf.ai, it represents a bold step toward the convergence of sport, business, and AI—and a glimpse into the future of how these domains will continue to evolve together.

Clive Mayhew, CEO and Founder of Golf.ai, said, “Golf.ai is the world’s first fully comprehensive AI golf assistant spanning the entire spectrum of golf experience,”

“It covers golf fanatics while they watch (the media), while they play (caddie and rules), and even while they seek off-course knowledge, rules, planning, and game improvement,” said Mayhew

“This operates at the intersection of two huge and growing global trends. Golf participation in Australia is on the rise, and so is the demand for clarity around AI,”

“So we’re meeting business leaders where they already are—on the course—and giving them hands-on experience with AI in a context they understand and enjoy. This isn’t about theory; it’s about lived experience. And that’s where real adoption begins.” he said.

Raj Narayan, founder & CEO of Emajin, said, “Golf has long been a place where deals are done and relationships are built,”

“Now, it’s also where leaders are learning how AI can transform the way they work and make decisions. The partnership shows how emerging technologies can be seamlessly woven into industries with tradition—and unlock a whole new level of opportunity,” Narayan said.

“This partnership with golf.ai is the start of what I believe to be a long road in using AI within Emajin Golf to enhance the business networking experience,”

“We are introducing it in many ways throughout our business, including an AI-powered matching tool to connect members based on business size, scale, operations and industry.” he said.

Golf.ai is pioneering the next era of golf technology, leveraging artificial intelligence to make the game smarter, more accessible, and deeply personalised.

Emajin Golf is the largest and fastest growing business networking community across the eastern seaboard, providing members with access to exclusive and top tier golf courses, learning opportunities from senior keynote speakers.