Knowby Pro is a next-generation instructional platform that combines short-form video with concise text to deliver clear, accessible instructions.
Built on the principles of Cognitive Load Theory, it breaks down complex tasks into manageable steps, enabling people to learn faster and retain more. Unlike rigid SOPs or outdated learning systems, Knowby offers a simple, engaging way to share knowledge.
The platform empowers safety professionals, manufacturing operators, and consumer-facing businesses as well as desk-based workers adapting to new software and systems to create and deliver instructions that improve productivity, user experience, and safety outcomes.
“By simplifying how critical knowledge and instructions are created and shared, we help organisations capture intellectual property, reduce pressure on customer service teams, enhance efficiency in production environments, and help office teams reduce frustration and training time when learning new digital tools,” said John Ansley, Co-Founder of Knowby.
With a strong commitment to accessibility, Knowby Pro uses AI to automatically convert long-form video into step-by-step instructions and translates text into more than 140 languages, ensuring knowledge is accessible to global audiences.
“We believe everyone should have access to simple, affordable tools for creating and sharing instructions,” said Clint Collins, CEO of Knowby.
“No user should be left behind due to content creation skills or language barriers — challenges that conventional methods often overlook.” he said
Knowby has been recognised in the Embracing Innovation category, which celebrates small and medium businesses leveraging technology to solve critical challenges faced by modern Australia.
“We are a small team with a global footprint, and we are honoured to be recognised as a finalist,” said Ansley. “We are also grateful for Telstra’s support of Australian businesses striving to make a global impact.”
About the Telstra Best of Business Awards
Telstra’s Best of Business Awards program continues the company’s 25-year tradition of celebrating exceptional small and medium businesses. The program provides a platform to showcase innovation, amplify success, and inspire other businesses across Australia.
About Knowby
Knowby is a digital instructions platform designed to make knowledge sharing simple, effective, and accessible.
By blending video, text, and AI-driven translation, Knowby helps organisations improve safety, efficiency, and customer experience while preserving valuable know-how.
With customers spanning safety, manufacturing, and consumer industries, as well as office-based sectors relying on complex software and digital workflows, Knowby is making step-by-step knowledge accessible to teams and users worldwide.
