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Backlink Analysis Services

What is Backlink analysis?

Quite simply, Backlink analysis is a process of determining the strength and relevance of a website based upon Backlinks that point to it. It is a valuable service for websites that must rank high in search engine results. Backlinks are incoming links that originate from other sites on the internet that point back to your site. They are created by search engines through link exchanges or authority links. Backlinks can come from anywhere – blogs, forums, articles, images and even video.

Backlink analysis is a diverse process and includes a number of distinct services that are designed to benefit website owners. The main aim is to find the most beneficial backlinks to your website, to improve its ranking position in the search engine results. With the help of these diverse services, you will be able to analyse backlinks in an effective manner and determine their strength and relevance to your website. These services can also help in improving your seo strategies as well.

Among the services offered by Backlink analysis services, you would like to check the anchor text used by the backlinks. This is particularly useful for SEO purposes as the use of anchor texts gives special weight to links that come from authoritative sites. The higher the authority of the site providing the link, the more valuable it is. The search engines prefer links coming from sites with a high number of inbound links as well as from sites with diverse, quality backlinks.

Apart from that, you would also like to analyze the total number of links coming into your site. This helps you determine how many links are pointing to your website from a particular page and also helps in determining the importance of any particular page in the overall scheme of SEO. The higher the total number of external links, the more important that page is in terms of search engine rankings.

Backlink analysis services also offer insights on the types of backlinks that are being used by various sites. In simple terms, you can say that these services take into account the type, size, content and purpose of the backlinks. They help you assess the effectiveness of your backlinks in terms of SEO and determine the extent to which they contribute to the search engine rankings. For instance, you would like to increase the total number of inbound links for your website. This can only be possible when you have a high number of relevant, well-anchored backlinks. Such an approach would certainly help you achieve your goal.

When you decide to hire the services of a backlink analysis provider, first you should make sure that you get genuine backlink analysis from one of the best SEO firms in the country. Once you select a firm, make sure that the service provider has the expertise and experience in handling all kinds of SEO challenges.

You should also check the kind of services offered by the company. The SEO firm should offer affordable SEO services at affordable prices. Some of the important services that you must demand from your hired SEO firm include link analysis, site audit and link popularity monitoring. Link analysis is the process of assessing the quality of backlinks to a particular site and the value that these backlinks add to the ranking of the site.

Another important process that is conducted by the SEO firm is link building strategy analysis. This is a process in which the SEO firm analyses the link building strategy of a particular website and helps it improve its search engine ranking. The link building strategy refers to the set of keywords and anchor texts that are being used for search engine optimisation. The process enables the search engines to rank a site by checking the number and quality of links that it has.

20 Top Backlink Analysis Factors

  • 1st Tier Links
  • 2nd Tier Links
  • Authority Links
  • Relevant Links
  • Non-Relevant Links
  • Link Equity
  • Link Dilution
  • Link Velocity
  • Link Types
  • Contextual Links
  • Naked Links
  • Redirect Links
  • External Links
  • Internal Links
  • Spam Links
  • Do-Follow Links
  • No-Follow Links
  • Referring Domains
  • Domain Authority
  • Domain Rating
  • Broken Links

Anchor text is the words or the string of characters that are generally seen on the incoming links. This helps the search engines understand the theme of the site being analysed. Another process through which backlink analysis is conducted is called as link popularity monitoring. This process helps the SEO firm to check the incoming links and see if these links are being abused by the competitors.

Backlink Checking Tools

Backlink checker tools will help you analyse competitors using various parameters. Among other things, the tool will display the page rank of each website referring to each other. The page rank of a site is an important parameter when it comes to SEO and it enables you to determine which pages might be effective for your site. In addition to the page rank the other important parameters to check include anchor text, domain names, referring domains and the domains linking to the specific site. It is very important for you to understand how all these factors work and what your position really is within these categories.

Let’s check them out!

  • Ahrefs.
  • Linkody.
  • CognitiveSEO.
  • Kerboo.
  • LinkResearchTools.
  • Majestic SEO.
  • Monitor Backlinks
  • Ubersuggest.
  • Google Search Console

Backlink Analytics

Backlink analytics is an important part of the SEO process. Backlink is one of the most important factors to ranking your website high in Google search engine. Backlinks are incoming links that lead from other websites to yours. Backlink checks provide you with data such as how many links are pointing to you from a particular domain, where those links are coming from, the anchor text used for each link, and the domain name that the link came from. In the past, Backlink Analytics was difficult to access.

A Backlink Analytics tool is a great way to check whether your current strategies are working or not.


Secondary editor and executive officer at Tech Business News. Contracting as an IT support engineer for 20 years Matthew has a passion for sharing his knowledge of the technology industry. He's also an advocate for global cyber security matters.

Matthew Giannelis
Matthew Giannelis
Secondary editor and executive officer at Tech Business News. Contracting as an IT support engineer for 20 years Matthew has a passion for sharing his knowledge of the technology industry. He's also an advocate for global cyber security matters.

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