Tech News Google Ranking Factors

Top 200 Google Ranking Factors: Latest Updated List 2021

There is more than 200 Google Ranking Factors that helps Google decide what your best website is. Google itself does not disclose how they arrive at these numbers. Apparently they use a variety of different factors. I have found over 200, but they are not exactly what you may think.

Obviously Google uses over 200 different factors to rate a website. Apparently. However it does not matter very much which of those factors are used. The sheer magnitude of it all is daunting.

But then again not all of those 200 ranking factors are necessarily equally important. The fact is you can have the best one and still have your website get passed over because Google thinks that your competitor’s sites are better optimized than yours. This is a rather unfortunate outcome and one that happens quite frequently. You get passed over not because the Google algorithm ranks your site higher than another, but because Google thinks that your site has a better chance of being indexed. Is it any wonder that so many webmasters are frustrated with Google’s search engine rankings?

Another important factor is the domain age of your site. Google takes into consideration the age of your pages when they are indexing your pages. The greater amount of time that a page has been on the internet the more relevance it receives from Google. However, the algorithm is not perfect and if you happen to have older pages that are just beginning to show up on SERPs you could see your rank drop.

List of 200 + ranking factors

  1. Domain Age
  2. Keyword Appears in Top Level Domain
  3. Keyword As First Word in Domain
  4. Domain registration length
  5. Keyword in Subdomain
  6. Domain History
  7. Exact Match Domain
  8. Public vs. Private WhoIs
  9. Penalized WhoIs Owner
  10. Country TLD extension
  11. Keywords in Title Tag
  12. Title Tag Starts with Keyword
  13. Keyword in Description Tag
  14. Keyword Appears in H1 Tag
  15. How often does a certain word appear in a document
  16. Content Length
  17. Table of Contents
  18. Keyword Density
  19. Latent Semantic Indexing Keywords in Content (LSI)
  20. LSI Keywords in Title and Description Tags
  21. Page Covers Topic In-Depth
  22. Page Loading Speed via HTML
  23. Page Loading Speed via Chrome
  24. Use of AMP
  25. Entity Match
  26. Google Hummingbird
  27. Duplicate Content
  28. Rel=Canonical
  29. Image Optimization
  30. Content Recency
  31. Magnitude of Content Updates
  32. Historical Page Updates
  33. Keyword Prominence
  34. Keyword in H2, H3 Tags
  35. Outbound Link Quality
  36. Outbound Link Theme
  37. Grammar and Spelling
  38. Syndicated Content
  39. Mobile-Friendly Update
  40. Mobile Usability
  41. Hidden” Content on Mobile
  42. Helpful “Supplementary Content
  43. Content Hidden Behind Tabs
  44. Number of Outbound Links
  45. Multimedia
  46. Number of Internal Links Pointing to Page
  47. Quality of Internal Links Pointing to Page
  48. Broken Links
  49. Reading Level
  50. Affiliate Links
  51. HTML errors/W3C validation
  52. Domain Authority
  53. Page’s PageRank
  54. URL Length
  55. URL Path
  56. Human Editors
  57. Page Category
  58. Keyword in URL
  59. URL String
  60. References and Sources
  61. Bullets and Numbered Lists
  62. Priority of Page in Sitemap
  63. Too Many Outbound Links
  64. UX Signals From Other Keywords Page Ranks For
  65. Page Age
  66. User Friendly Layout
  67. Parked Domains
  68. Useful Content
  69. Content Provides Value and Unique Insights
  70. Contact Us Page
  71. Domain Trust/TrustRank
  72. Site Architecture
  73. Site Updates
  74. Presence of Sitemap
  75. Site Uptime
  76. Server Location
  77. SSL Certificate
  78. Terms of Service and Privacy Pages
  79. Duplicate Meta Information On-Site
  80. Breadcrumb Navigation
  81. Mobile Optimized
  82. YouTube Channels
  83. Site Usability
  84. Use of Google Analytics and Google Search Console
  85. User reviews/Site reputation
  86. Linking Domain Age
  87. Number of Linking Root Domains
  88. Number of Links from Separate C-Class IPs
  89. Number of Linking Pages
  90. Backlink Anchor Text
  91. Alt Tag (for Image Links)
  92. Links from .edu or .gov Domains
  93. Authority of Linking Page
  94. Authority of Linking Domain
  95. Links From Competitors
  96. Links from “Expected” Websites
  97. Links from Bad Neighborhoods
  98. Guest Posts
  99. Links From Ads
  100. Homepage Authority
  101. Nofollow Links
  102. Diversity of Link Types
  103. Sponsored” or “UGC” Tags
  104. Contextual Links
  105. Excessive 301 Redirects to Page
  106. Internal Link Anchor Text
  107. Link Title Attribution
  108. Country TLD of Referring Domain
  109. Link Location In Content
  110. Link Location on Page
  111. Linking Domain Relevancy
  112. Page-Level Relevancy
  113. Keyword in Title
  114. Positive Link Velocity
  115. Negative Link Velocity
  116. Links from “Hub” Pages
  117. Link from Authority Sites
  118. Linked to as Wikipedia Source
  119. Co-Occurrences
  120. Backlink Age
  121. Links from Real Sites vs. “Splogs
  122. Natural Link Profile
  123. Reciprocal Links
  124. User Generated Content Links
  125. Links from 301
  126. Schema.org Usage
  127. TrustRank of Linking Site
  128. Number of Outbound Links on Page
  129. Forum Links
  130. Word Count of Linking Content
  131. Quality of Linking Content
  132. Sitewide Links
  133. RankBrain
  134. Organic Click Through Rate for a Keyword
  135. Organic CTR for All Keywords
  136. Bounce Rate
  137. Direct Traffic
  138. Repeat Traffic
  139. Pogosticking
  140. Blocked Sites
  141. Chrome Bookmarks
  142. Number of Comments
  143. Dwell Time
  144. Query Deserves Freshness
  145. Query Deserves Diversity
  146. User Browsing History
  147. User Search History
  148. Featured Snippets
  149. Geo Targeting
  150. Safe Search
  151. YMYL” Keywords
  152. DMCA Complaints
  153. Domain Diversity
  154. Transactional Searches
  155. Local Searches
  156. Big Brand Preference
  157. Shopping Results
  158. Image Results
  159. Easter Egg Results
  160. Single Site Results for Brands
  161. Payday Loans Update
  162. Brand Name Anchor Text
  163. Branded Searches
  164. Brand + Keyword Searches
  165. Site Has Facebook Page and Likes
  166.  Site has Twitter Profile with Followers
  167. Official Linkedin Company Page
  168. Known Authorship
  169. Legitimacy of Social Media Account
  170. Brand Mentions on Top Stories
  171. Unlinked Brand Mentions
  172. Brick and Mortar Location
  173. Panda Penalty
  174. Links to Bad Neighborhoods
  175. Sneaky Redirects
  176. Popups or “Distracting Ad
  177. Interstitial Popup
  178. Site Over-Optimization
  179. Gibberish Content
  180. Doorway Pages
  181. Ads Above the Fold
  182. Hiding Affiliate Links
  183. Fred Updates
  184. Affiliate Sites
  185. Autogenerated Content
  186. Excess PageRank Sculpting
  187. IP Address Flagged as Spam
  188. Meta Tag Spamming
  189. Hacked Sites
  190. Unnatural Influx of Links
  191. Penguin Penalty
  192. Link Profile with High % of Low Quality Links
  193. Links From Unrelated Websites
  194. Unnatural Links Warning
  195. Low-Quality Directory Links
  196. Widget Links
  197. Links from the Same Class C IP
  198. Poison” Anchor Text
  199. Unnatural Link Spike
  200. Links From Articles and Press Releases
  201. Manual Actions
  202. Selling Links
  203. Google Sandbox
  204. Google Dance
  205. Disavow Tool
  206. Reconsideration Requests
  207. Temporary Link Schemes

Scientifically Proven Top 10 Google Ranking Factors 2021

  • Content – Content is the king of all ranking factors
  • Keyword Targeting
  • Exact Match Domain Names
  • Number of Relevant High Authority Backlinks
  • Backlink Velocity
  • Site Architecture
  • Site Speed
  • Keyword Appears in H1 Tag
  • Keyword Density
  • Geo Targeting

These Google ranking factors are extremely valuable in terms of SEO marketing strategies because these can help a website to rank much better than an individual webmaster might think. If you can create a webpage that is relevant to what your target audience is looking for, you are a very good start to gaining natural rankings. On top of that, you can also benefit greatly from the Google ranking factors if you can incorporate backlinks into your SEO strategy. This means that you can get links from other websites and increase your own rankings as well. Backlinks can be a valuable tool for Search Engine Optimization. This is because they increase the amount of time that it takes for your website to be ranked highly.

Search Engine Optimisation

What is search engine optimisation?

This is an important marketing technique that many small businesses employ to boost the visibility of their website in Google and other search engines. SEO is not a one-size-fits-all technique. It is a very individualised form of marketing that takes into consideration the needs of each individual company. One person’s idea of SEO might be totally different to another’s.

Search engine optimisation is all about making it simple for Google, Yahoo, and Bing to locate your site. It makes use of various techniques which help search engines locate the content you publish on your site (web content). Keywords are one of the most important factors that Google and Yahoo use to locate websites. To make Google rank your page well in Google they look at several factors. These are your page rank, the number of times your keyword appears on your page, the density of your keywords in your content and also the total number of times your keyword appears in your page content.

It is no secret that Google loves links. Therefore, if you want good search engine optimisation you have to have links. The more links you have leading from other web pages to your site the better chance you have of ranking well in Google and Yahoo. This is why content is such a major part of SEO. You must provide relevant and useful content to people looking for information on the Internet. You must provide useful information in a format that is easy to navigate and is likely to draw them to your site.

Webmasters and Internet marketers alike are always looking for ways of increasing their websites’ popularity and their rankings in search engines. This is a very time consuming process and many do not give up until they get high rankings. If you are one of those people then there are a few things that you should know first. These include how to increase your Google ranking and Yahoo rankings.

In order to make your Google ranking factor grow, it is vital that you do some keyword research. It is through this research that you will discover what types of keywords are being used by searchers to find certain products or services. It is through this keyword research that you will learn what people are searching for so that you can target these keywords when developing your web pages. Your Google ranking factor will be determined by how many times your keywords appear on your page.

Another important part of effective seo is off-page SEO. This means optimising your web pages so that they receive organic search engine traffic. Organic search engine traffic is the traffic that arrives through natural search engine results such as links from other webmasters or search results from listed keywords. The higher your ranking is, the more likely people are to click on your links and reach your site.

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Matthew Giannelis

Secondary editor and executive officer at Tech Business News. Contracting as an IT support engineer for 20 years Matthew has a passion for sharing his knowledge of the technology industry.

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