Australia boasts many manufacturers that create toys suitable for children of varying ages, budgets and play styles – everything from basic ride-on toys for toddlers all the way through powerful 24V electric cars for kidsfor adolescents.
Not all ride-on car manufacturers for children offer comparable offerings; some focus on licensed designs while others specialise in affordable price points while some even specialise in battery-powered ride on cars for kids that come complete with long term support and spare parts replacement services.
When purchasing kids ride on cars in Australia, buyers need to look beyond initial appearance when considering purchase value over time.
Considerations must include safety regulations, battery quality and strength as well as realistic features as well as after sales services for purchase decisions.
The Australian Ride-On Toy Car Market: A Growing Segment
Australia boasts many manufacturers that create toys suitable for children of varying ages, budgets and play styles—everything from basic ride-on toys for toddlers all the way through powerful 24V electric cars for adolescents.
The numbers tell a compelling story. Australia’s online toy sales industry reached $513.4 million in 2025, with traditional toys like cars and trucks representing a significant segment.
Within the market, 917 businesses operate in the online toy sales sector, having grown at 5.0% annually between 2020 and 2025.
The global ride-on toys market—of which toy cars are a major component—demonstrates strong growth trajectories.
The worldwide market was valued at $142.5 billion in 2023 and is expanding at approximately 6-8% annually, driven by increasing disposable incomes and technological innovation.
Battery-powered ride-on toys specifically reached $2,817.50 million in 2023, with car models commanding the largest market share due to their enduring popularity among children.
In Australia, the Asia-Pacific region—which includes the Australian market—accounted for more than 23% of global ride-on toy revenue in 2023.
The growth reflects the country’s rising middle-class population, urbanisation, and parents’ increasing emphasis on toys that promote physical coordination and motor skill development.
Toy Cars & Ride-On Toys: The Market Snapshot
From toddler ride-ons to 24V electric cars for older kids, Australia’s toy sector is scaling fast—especially online.
Australia’s online toy economy is now a significant engine of growth—where traditional categories like cars and trucks remain a major segment.
Global ride-on toys: big market, consistent growth
The global ride-on toy sector (where toy cars are a major component) is expanding on the back of disposable income and product innovation.
Bottom line
Australia’s toy market—particularly online—shows strong scale and competition, while the global ride-on segment continues to expand at a steady clip. With high APAC contribution and continued innovation in battery-powered car models, ride-on toy cars remain one of the most resilient and high-interest categories for parents and retailers alike.
Here is an accurate and impartial listing of top 10 kids ride on car brands in Australia, evaluated on quality, range, dependability and overall parent satisfaction. We considered Australia’s most trusted companies.
1. Little Tacker Toys
Little Tacker Toys stands out among their competition as being dedicated exclusively to children’s ride-on vehicles and outdoor play equipment for young ones – not all kinds of toys in general.
Their focus lies on high-quality kids electric cars (both 12V and 24V options are readily available throughout Australia) instead of offering general toy selection.
Little Tacker Toys’ licensed selection makes them stand out. Choose from fully licensed ride on cars for kids made by manufacturers like Mercedes, BMW, Porsche, Lamborghini, Toyota, Land Rover, Can-Am, Dodge or others.
Little Tacker Toys provides everything a backyard needs for fun – not only do they sell electric ride-on vehicles but they offer swing sets, trampolines, go karts, excavators, fire engines and drift carts from two-seater ride-on toys through direct importers and distributors at competitive rates, but they provide replacement parts after sale as well as genuine Australian customer support service post sale.
Little Tacker Toys is Australia’s go-to brand when it comes to durable kids ride on toys with long-lived batteries that provide parents with peace of mind over an extended period.
2. Kidz Auto
Kidz Auto has become well-known for producing appealing electric automobiles for children that look just like actual vehicles, with licensed license plates to boot! Their wide variety of styles includes European and luxury-themed options that parents appreciate due to being both affordable and attractive.
They primarily sell electric ride on cars for kids, from 12V ride on cars designed for younger ones up to more powerful options with remote controls for parents, LED lights, audio systems and realistic features inside.
Kidz Auto makes an excellent first electric ride-on vehicle choice for families that prioritize appearances, features, and current design.
3. Kids Car Sales
Kids Car Sales goes beyond mere online retail; it places great importance on customer service and long-term support for its products such as ride-on toys for toddlers, larger electric cars for kids as well as quad bikes, go karts, dirt bikes and gas-powered options for purchase.
Families that purchase ride-on toys from them over an extended period can entrust them, since they provide guidance, replacement parts and assistance following each sale.
4. OzBestDealz
OzBestDealz has become known for offering bargains focused around value and affordable pricing, not only selling ride-on cars for children but also bikes, automobiles and vehicles suitable for beginners that make learning easy.
Parents on a tight budget or needing temporary electric ride-on toys for smaller kids will find these products ideal. There is an assortment of 12V ride on car suitable for them that come with free shipping or discounts available to them.
OzBestDealz is ideal for families that prioritise budget-minded deals over lavish amenities.
5. Go Easy Online
Go Easy Online is an established Australian eCommerce store selling domestic, outdoor and toy items at competitive prices.
They boast an expanding collection of kids ride on toys and electric ride on cars for children of all ages; not specifically focused on ride-on vehicles themselves but parents like these products due to being user friendly, affordable, and quick shipping times.
Parents looking for quick and simple purchases during sales will find Go Easy Online the ideal destination. Though they might not offer modern 24V ride on cars Australia families covet as their children get older, Go Easy’s selection makes for great initial purchases or gifts.
6. Kahuna
In Australia, Kahuna is widely recognised for their range of outdoor recreational products such as skateboards and scooters as well as lifestyle accessories like lifestyle bags. Their ride-on toys for children demonstrate how important being active outside and spending time outside are to them.
Kahuna ride-on toys don’t focus on replicating expensive licensed copies; rather they aim to offer fun and engaging play experiences at an economical cost.
Their collection typically features tough ride-on designs with pedal power options or electric ride-on cars made for mobility instead of looking exactly like real vehicles in showrooms.
Families seeking ride on toys for kids to encourage outdoor exploration will appreciate Kahuna. Ideal for smaller kids and families with enough room, these ride-on toys make a fun adventure ride through nature; not recommended, however, for families wanting high-end electric cars for kids that boast multiple features and amenities.
7. Peg Perego
When it comes to premium kids ride on toys, Peg Perego stands out as an industry leader in terms of design quality, Italian engineering expertise and long-term durability.
While their electric ride-on vehicles might appear simpler than licensed copies at first glance, Peg Perego’s craftsmanship truly sets it apart.
Families that place performance and durability above aesthetics will love these electric ride-on vehicles by Peg Perego. Their ride-ons feature strong motors, reliable batteries, and superior materials; many parents choose Peg Perego because their products can often last multiple generations.
Peg Perego’s high-quality electric ride on with proven reliability for decades – ideal for families that prioritise safety, durability, and smooth driving experiences.
8. Kmart
Kmart remains a reliable choice for families on a tight budget in Australia when shopping for kids ride on cars and ride on toys, offering everything from push vehicles, pedal ride-ons and pedal bikes, balance toys to electric ride-on cars for kids – at low costs of course.
Kmart ride-ons can be ideal for kids who only rarely ride them, younger toddlers or parents looking for an inexpensive model with more complex features – popular due to being easy and cheap access in stores while not including 24V ride on cars with sophisticated capabilities or expensive functions.
Kmart offers great value when it comes to cheap and convenient items.
9. Big W
Big W, similarly priced with similar seasonal items as Target, offers value-oriented merchandise including legal and unlicensed ride on cars for kids including legal ride-on cars, push ride-ons, pedal vehicles and entry level electric ride-on toys.
One of the great aspects of Big W’s merchandise is their customer-service focus: customers can see items before purchase in person.
This makes it simple for parents to evaluate the size, construction quality and features before making their decisions based on real data. Their ride-ons tend to be better for smaller children and short term play than for long term upgrades.
Families that need fast returns, physical store access and reliable retail support can turn to Big W for quick solutions.
10. Radio Flyer
Radio Flyer is an iconic toy brand known for creating classic children’s wagons and trikes – not electric cars for kidsones – for toddlers and younger kids.
Although Radio Flyer doesn’t currently make ride-on toys specifically targeted towards these age ranges, its ride-on toys remain highly sought-after toys with many toddlers enjoying riding them daily.
Radio Flyer products emphasise safety, simplicity, and classic design – making them great tools for creative play and early childhood development.
Many parents turn to Radio Flyer ride-on toys powered by feet or being pushed along for rider practice in balance and coordination skills development.
Radio Flyer makes for the traditional ride on toys for families with younger kids who prefer traditional rather than electronic ride-on toys.
Conclusion
There are various brands of kids ride on car brands available here in Australia; finding one to suit you depends upon which factors matter the most – price, performance, style or long-term support are just a few examples of factors you might take into consideration when making this important choice.
Little Tacker Toys stands as one of the premier all-inclusive toy brands on the market for licensed designs, powerful 24V ride on cars with solid safety features, outdoor play options, and genuine Australian aftersales service.
Little Tacker Toys offer something great, yet none compare with their variety, quality, durability, or customer service which parents adore.

