LinkedIn analytics is an effective tool that lets you track and analyse the performance of your profile on LinkedIn. You may use it for both personal and professional page, depending upon the extent of personal information you intend to view (business page analytics are much more detailed). The information gathered on these two pages include the number of people who have accessed your profile, the types of content and information posted and exchanged, and the length of time since your last activity. These useful applications will show you what areas of your profile need improvement, what keywords are used to hunt for people, and what information is most relevant to your profile. This is all done with the click of a single button.
Like many of the LinkedIn tools, LinkedIn profile analytics comes as a free service. However, it is quite comprehensive and helpful. First, the dashboard displays your activity throughout the year. In each section, you will see your traffic and visitors, who joined and left, the average time spent on each page, and the number of people who last visited. You will also see which keywords are being used to search for your profile on LinkedIn, how many visitors came in, and the average time they spent on each page.
Another way to get value out of LinkedIn analytics is to analyse your marketing strategies. One of the best ways to use the platform for lead generation is to join linkedin groups that relate to the products or services you offer. In these groups, there are many prospects. However, not every one of them will become a customer. In order to generate leads from just these linkedin groups, you must be able to know what keywords and phrases to use to attract interest. With linkedin analytics, you can easily determine what these keywords are.
The second major advantage of using this great LinkedIn analytics platform is that it lets you know how your audience is reacting to your content. By monitoring the conversations going on in the linkedin groups where your content is being featured, you can tell how popular your posts are. You can also tell how many people are commenting on your posts. These are just a few of the insights you will get from using this application. In addition, you can also view the demographics of the audience that is viewing your posts. This allows you to target your communications more effectively, especially to those audiences who could become your best prospects.
LinkedIn analytics also lets you know how many of your contacts are following you back. These figures will let you see if you are losing out on potential customers by not making use of linkedin analytics. You can also monitor the content that you are sending out via linkedin. Through this, you will be able to determine whether these updates are being shared across your network or if you are only sending out relevant materials. This will help you to better customize your communications to appeal to the interests of your followers and subscribers.
The third major advantage of linkedin analytics is that it provides you with timely insights into the activity of your target audience. You can easily determine who is engaging with your updates and who is not. Also, you can identify what keywords they are using when performing searches. With these insights, you will know when to send your visitors new material based on their interests.
Last but not the least, linkedin analytics provides you with complete statistics on your followers and your clicks. This includes the number of impressions, number of clicks, average engagement per day, average number of impressions per day and the number of times a visitor clicks on your advertisement. You can also get details on where each of these visitors came from and how many people from that source navigated your website. This information will allow you to pinpoint which keywords and key phrases are driving the most traffic to your site.