The brand evolution has been announced along with Vista’s acquisition of Depositphotos and its subsidiary Crello
VistaPrint, the design and marketing partner to millions of small businesses around the world, announced today a major brand evolution: the launch of Vista. This new parent brand encompasses VistaPrint, 99designs by Vista, Vista x Wix and the company’s most recent acquisition. That acquisition included Crello, a rapidly-growing, global leader in do-it-yourself (DIY) digital design. Crello, now rebranded under Vista as VistaCreate, offers a platform that makes it easy for small businesses to bring their social media and digital design to life, no matter their design experience.
“For more than 20 years we have helped small businesses look and feel credible, and as their needs have changed, we have evolved with them,” said Robert Keane, founder and chief executive of Vista and its parent company Cimpress. “We’re excited to announce our new parent brand Vista, which reflects our ongoing transformation into the expert design and marketing partner for small businesses around the world. The launch of VistaCreate is a critical part of this journey, providing small businesses with access to a world class social media creative design solution.”
Over the past two years, Vista has made multiple strategic moves and major investments to meet the evolving needs of small business owners and to generate customer value. The pandemic has changed the world for small businesses and has made it more important than ever to have end-to-end solutions that support them online, offline, on the go, and at any point in their entrepreneurial journey. Vista’s research shows that 82% of small business marketing needs now span print, design and digital.
In October 2020, Vista acquired 99designs to give small businesses access to world-class designers to create the perfect logo, website, packaging, and more. In August this year, Vista announced a partnership with the leading Wix cloud website development platform to support the creation and management of Vista x Wix websites and related digital solutions for small businesses.
Today, Vista has taken another integral step towards providing an attractive full-spectrum design offering. With Crello’s acquisition and its rebranding to VistaCreate, Vista now provides small businesses with a huge library of professionally designed, user-friendly templates that enable them to create top-quality social media and digital marketing resources in minutes using the VistaCreate website and mobile apps available both for iOS and Android devices.
As part of the acquisition, Vista also acquired Depositphotos, a stock content marketplace with over 200 million royalty-free images, videos and music options for stunning designs. Depositphotos is a thriving platform for the creative community with over 100,000 content contributors.
Vadim Nekhai, Vice President, VistaCreate and Depositphotos said, “Over twenty years ago, VistaPrint invented online design and publishing tools for print marketing materials to empower small businesses to create attractive designs without having to learn complex software. VistaCreate brings the same simplicity to social media and other forms of digital design and Depositphotos brings a vast library of high-quality imagery, videos and music. We look forward to being part of the Vista team as we continue to innovate together to help small businesses look and feel professional both online and offline.”
Nekhai, former CEO of Depositphotos, joins the Vista team and will continue to lead VistaCreate and Depositphotos, reporting to Florian Baumgartner, Executive Vice President and President of Vista International.