As Australian businesses compete for a share of a $13.93 billion digital marketing market set to reach $27.15 billion by 2035, a Wanneroo-based agency is proving that local expertise and data-driven strategy can still deliver standout results as AI reshapes search.

Perth Digital Edge provides comprehensive digital marketing services, including SEO, Google Ads, social media marketing, web design, branding, content marketing, video production, and website hosting.

The agency works with local service businesses, professional services, healthcare providers, and e-commerce brands across Perth and regional WA.

Strategy-First Approach Sets Agency Apart

Unlike agencies that jump straight to tactics, Perth Digital Edge, a leading digital marketing agency in Perth, begins every engagement with strategic discovery.

The team clarifies business goals, maps customer journeys, and audits existing digital presence before designing integrated campaigns that align with revenue targets.

Helping Perth businesses stay visible in an AI-first search world

AI Overviews and changing SERP layouts mean fewer organic clicks, more competition for attention, and less margin for error.

Perth Digital Edge’s 2026 positioning focuses on three outcomes for local businesses:

• Stronger visibility in both traditional search results and AI Overviews
  
  
• More qualified traffic from SEO, Google Ads, and Facebook campaigns working together
  
  
• Higher conversion rates from content and landing pages written to answer real customer questions quickly

An integrated performance approach: SEO, SEM, content and Facebook

Perth Digital Edge combines four core services into a single performance framework:

• SEO: Technical audits, on-page optimisation, and content hubs designed for long-term organic growth and AI Overviews.
  
  
• SEM (Google Ads): Search and Performance Max campaigns that target high-intent keywords and protect branded terms.
  
  
• Content marketing: Guides, blog posts, and landing pages structured to match search intent, answer questions in the first sentence, and support AI-driven results pages.
  
  
• Facebook marketing: Paid social campaigns that retarget high-intent visitors, nurture cold audiences, and support product launches.

Each campaign is planned with clear numeric targets, such as desired increases in organic traffic, conversion rate, and cost per acquisition efficiency over 3, 6, and 12 months.

“Search is changing faster than most business owners realise, but the fundamentals haven’t,” said Ben Tippett, founder and director of Perth Digital Edge.

“You still need helpful content, a fast site, and campaigns that make you money. Our 2026 strategy is about giving Perth businesses a clear digital edge in an AI world: more visibility, better leads, and stronger profit from every click,” said Tippett

AI Search Platforms Emerge As New Discovery Channel

What’s catching the attention of Perth Digital Edge strategists isn’t just the growth in traditional digital channels, but the rapid emergence of AI-powered search as a consumer behaviour shift with profound implications for businesses.

ChatGPT, which commands 81% market share among AI chatbots, now ranks as the fourth most-visited website globally with 800 million weekly users processing 2.5 billion daily prompts.

The platform dominates AI referral traffic, accounting for 87.4% of clicks that send users to business websites. Perplexity follows with 15.1% of AI traffic, while Google’s Gemini holds 6.4%.

While AI platforms currently drive just 0.15% of total internet traffic compared to 48.5% from traditional organic search, the trajectory is clear: AI traffic grew seven times between 2024 and 2025. Industry forecasts suggest AI search visitors could surpass traditional search visitors by 2028.

“The search landscape is fragmenting. Businesses that only optimise for Google are missing where their next customers might be looking,” said Tippett

“We’re seeing ChatGPT users spend nearly 10 minutes on referred sites, and they’re asking different types of questions than traditional search users,” he said.

Forward-Looking Strategy Balances Channels & Platforms

Perth Digital Edge positions its approach as “ethical future-proof digital marketing” that respects platform rules while building sustainable growth.

Senior strategists coordinate specialists across disciplines, maintaining accountability for results rather than delegating client relationships to junior staff.

The agency operates without long-term lock-in contracts, instead offering flexible engagements with transparent reporting through dashboards showing leads, sales, website traffic, and return on investment.