Thursday, July 7, 2022

INVNT.ATOM Leads Lamborghini Global Project In World First Supercar 1:1 NFT Selling For $1.6M


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The 1:1 NFT plus the last physical Aventador Coupé auction closed at $1.6MM – placing the purchase price in the top 10 brand new Lamborghinis ever sold at auction.

[INVNT GROUP] The Global BrandStory Project, in  collaboration with Lamborghini, leading metaverse artist Krista Kim, 2x Grammy nominated  artist Steve Aoki, and the historied collector car auction house, RM Sotheby’s, sold the  world’s first supercar 1:1 NFT connected to the last physical production supercar  Lamborghini Aventador Ultimae Coupé ever produced. Leading brands and organizations  into the future of Web3, [INVNT GROUP] curated the strategic partnership and developed,  designed, and produced the ‘Lamborghini Ultimate’ campaign globally.  

Achieving 562MM+ Global Media Reach Impressions and 4.65MM+ Social Media  Impressions, the exposure resulted in a closing auction bid of $1.6MM – over 3x the standard 

suggested retail of a Lamborghini Aventador Coupé – making it one of the 10 most expensive  brand new Lamborghini’s ever sold at auction.  

To achieve these results, [INVNT GROUP], led by President and CEO Scott Cullather, leveraged the skills and services of its digital innovation division, INVNT.ATOM™, its digital  content studio, HEVĒ™, and team members across four of its nine offices, around the globe. 

Committed to brand storytelling and boundless innovation, driven by strategy, design, and  technology, The GROUP recently announced its expanding global presence through the Web3-focused digital innovation division, INVNT.ATOM, which powered the ‘Lamborghini  Ultimate’ project, including the NFT production. INVNT.ATOM helps brands and  organizations navigate, activate, and create new storytelling opportunities at the digital  frontier. The team, located in INVNT’s Singapore office, consists of strategists, creators, and  community-builders specializing in digital-first campaigns, emergent technologies, and  engaging brand experiences calibrated for the new era of Web3. 

“This collaboration, sitting at the intersection of art, music, entertainment, design, and  technology, was an epic project for our group. It represents every aspect of our ongoing  commitment to helping brands and organizations tell stories that connect with their most  important audiences in engaging and relevant ways. Leveraging Web3 technology in  partnering with Lamborghini, Steve, Krista, and RM Sotheby’s, we brought communities from around the world together in unimaginable ways,” Scott Cullather President and CEO  of [INVNT GROUP] 

INVNT.ATOM together with HEVĒ, [INVNT GROUP]’s creative agency and production  studio, led the creative, strategy, design, content, and marketing communications. Through  public relations, social and influencer partnerships, the campaign reached a global audience  of over 500MM+. HEVĒ, spearheaded the creative direction and production of the Behind  the Drop video featuring exclusive interviews with Krista Kim, Steve Aoki, and Stephan  Winkelmann, President and CEO of Automobili Lamborghini.  

In the historic campaign, Automobili Lamborghini auctioned the last production  Lamborghini Aventador LP 780-4 Ultimae Coupé with a 1:1 NFT. Lamborghini and [INVNT  GROUP] united three forms of art: design, music, and cutting-edge technology, to create a  never-before-seen collaboration that will go down as one of the most prolific 1:1 NFT drops  of the year. 

The Lamborghini Aventador LP 780-4 Ultimae Coupé exclusive one of one was brought to  life in both the NFT and physical car by contemporary artist Krista Kim, who created the  visual artwork and her signature gradients. The gradients also appear in the bespoke  customization of the physical Lamborghini Aventador LP 780-4 Ultimae Coupé, and NFT  visionary artist Steve Aoki who consulted on the design of the NFT, physical car and  provided a custom developed soundtrack.  

“We had this approach of: “how do we bring upon the higher states of consciousness, and  how does that translate and transmute the beauty of the power in the V12 engine of  Lamborghini. As a luxury super sports car company, I think that this company is really  pioneering web3,” said Krista Kim.  

Steve Aoki continues, “I’m honored to be partnering with Lamborghini, Krista Kim, and  [INVNT GROUP] on this historic project. It truly has its own story, & therefore I wanted my  music track to reflect its soulful energy – the vibe, the spirit, and the power. The digital  imprint of who we are has a serious meaning to our lives. As we step into web3, having  identity through things like NFTs, like this car, are going to be more and more important to  us.” 

An exclusive preview of the NFT was hosted on BZAR Future of Community™, [INVNT  GROUP]’s patent pending, decentralized, content led metaverse; established as a marketplace  for physical and digital transactions, NFTs, entertainment, social and gaming experiences. 

The owner of the world’s first super sports car 1:1 NFT now holds in their possession the first  ever Lamborghini luxury super sports car for Web3; with capabilities via the exclusive GLB  files, the winner can drive the one of a kind NFT in the Web3 platform of their choice  pending platform mechanics. 

Marking the end of an incredible era for Lamborghini; the brand is now looking to the future  and electrifying its complete line-up by 2024. As Lamborghini charges into the digital era the  lucky owner will be part of the brand’s legacy, owning the last naturally aspirated V12  Lamborghini Aventador LP 780-4 Ultimae Coupé, and the exclusively designed NFT – the  first Lamborghini luxury super sports car for Web3.  

“Partnering with [INVNT GROUP], Steve Aoki and Krista Kim on the design and production  of this incredible moment in Lamborghini’s history – the very last Aventador LP 780-4  Ultimae Coupé ever produced was amazing. These creative minds coming together to design  and produce, the 1:1 physical super sports car and NFT package with one of a kind utilities, has created something very special that can be shared for generations to come – making it

part of Lamborghini’s iconic legacy,” Christian Mastro, Marketing Director,  Automobili Lamborghini S.p.A.  

Austech Media is Australian press release distribution and publishing organisation dedicated to the technology industry. Incorporating distribution of technology news and events

Austech Media
Austech Media
Austech Media is Australian press release distribution and publishing organisation dedicated to the technology industry. Incorporating distribution of technology news and events

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