Polestar launches 3rd annual Design Contest. 2022 edition will crown  two winners – one for interior and one for exterior design.

Polestar, the Swedish electric performance car brand led by CEO and  renowned car designer Thomas Ingenlath, launches its 2022 vision of future  mobility Design Contest under the theme of ‘Performance’.

Launched in 2020, the annual Polestar Design Contest challenges aspiring  designers, both professional and students, to create exciting visions for future Polestar concepts. The designs do not need to be a car. But they do  need to be a Polestar. 

Uniquely, the Polestar Design Contest features designers from Polestar  coaching shortlisted participants one-on-one, a modelling team that provides  digital modelling support to finalists, and hard model production of the  winning designs. 

This year, Polestar plans to produce the winning design as a full-size 1:1  scale model, expected to be showcased on the Polestar stand at Auto  Shanghai in April 2023. 

Maximilian Missoni, Head of Design at Polestar, comments: “For a design to  be presented on the world stage in much the same way as one of Polestar’s  own concept cars is a money-can’t-buy opportunity for any designer. We  want to encourage, support, and celebrate innovative design, and the people  who realise it. What better way to do that than to present a full-size model* of  their creation centre stage at one of the largest automotive shows in the  world?” 

Following the previous two themes of ‘Pure’ and ‘Progressive’, the 2022  Contest brief is to design a Polestar that is the antithesis of the classic idiom  of high-consumption performance rooted in the 20th century. It must visually  show a new form of ‘Performance’ and tell the advanced technical story that  enables this in a sustainable way. 

Juan Pablo Bernal, Interior Design Manager at Polestar, founder of the  Polestar Design Contest and curator of the @polestardesigncommunity  Instagram page, comments: “I believe this year’s ‘Performance’ theme will  capture the imagination of a design community that has responded 

extremely creatively to our Design Contest thus far. I’ve been truly inspired  by the array of submissions that continue to harness the essence of our  brand in such a captivating way. We expect this year will be no different – the paradigm has shifted from high-consumption performance of the 20th  century, so we are looking for design ideas that embody that shift.” 

Since the start, the Polestar Design Contest has featured a variety of  vehicles and cutting edge concepts, and draws entries from students and  professional designers across the globe. The ground-breaking designs have  previously included a car which tackles local pollution with on-board and  externally visible air filters, an electric-and-helium airship, prosthetic  springboard blades for walking and a luxury yacht that exuded Polestar’s  minimalistic design tonality. 

KOJA, the micro-space tree house by Finnish designer Kristian Talvitie that  received an honourable mention in the 2021 Polestar Design Contest, has  been brought to life this summer at the renowned Fiskars Art & Design  Biennale taking place in Finland. It’s the first submission to be realised in full  scale.