MRI-Simmons, a leader in media audience and consumer data, has been granted continuing accreditation and a new accreditation for its revolutionary Insights Platform by the Media Rating Council (MRC).
The Media Rating Council (MRC) Board of Directors has voted in favor of granting continued accreditation to its consumer study, MRI-Simmons USA, including the Doublebase USA study, and MEMRI application.
The board also voted in favor of granting first time accreditation to the Insights Platform, MRI-Simmons’ consumer intelligence and activation platform.
With its Doublebase USA study and MEMRI application already trusted by planners to make critical media allocation decisions, MRI-Simmons has now further streamlined the process with its Insights Platform.
MRI-Simmons is the leading provider of insights on the American consumer. With transparency and methodological rigor at its foundation, MRI-Simmons’ makes consumer data smarter and empowers action from insights.
A leader in consumer insights for over 60 years, MRI-Simmons possesses one of the few single-source, privacy-forward data sets that is widely used for consumer profiling, media planning, data enrichment, and activation.
Since its inception, the platform evolved to include a series of modules, from consumer profiling through digital and addressable activation, designed to enable a self-service experience.
Anna Welch, President of MRI-Simmons said, “As the media industry grapples with questions about multiple currencies and media measurement standards, the one constant that brands and media must require from any provider is transparency,”
“By participating in rigorous annual audits, conducted by an independent CPA firm engaged by the MRC, MRI-Simmons has shown a dedication to ongoing transparency and unparalleled quality that is unmatched in the industry.
“Our high-quality data is an essential ingredient for media and marketers looking to drive more effective digital and addressable activation outcomes.” she said.
Gregg Lindner, President of the Americas for GfK and Chairman of MRI-Simmons says he has always held a strong belief in the MRC audit process.
“It allows us to carry the trust of our clients and we are proud to be recognised for the quality of our deliverables, but understand it requires continued due diligence.”
Each year, MRI-Simmons surveys approximately 50,000 Americans for its USA study. The high-quality study is powered by address-based probabilistic sampling, a methodological approach that provides a nationally representative view of the American Consumer.
