Coles selects Bringg’s Delivery Management Platform to support delivery options, better satisfy customer demands and efficiently allocate deliveries to its network of carriers
Bringg, a delivery management platform provider, announced today it has partnered with Australian retailer, Coles Group with the aim to enhance its customer experience by improving home delivery.
By utilising Bringg’s delivery management system, Coles will be able to assign online customer orders for delivery more promptly and effectively. Furthermore, Coles will be able to monitor, organise and carry out all operations even when there is an increase in orders.
Bringg manages and unifies last mile delivery, fulfillment and returns, empowering enterprises to manage and grow their delivery capacity, reduce cost and provide branded customer experiences.
James Geddes, General Manager for Online Network & Growth at Coles said, “We believe that Bringg offers a unique and compelling solution to provide Coles customers with an improved on demand and consistent home delivery experience, while streamlining our online operations.”
“We are excited to add a multitude of new innovative capabilities to our network and are confident that, with Bringg, we can improve the ways we serve our customers to ensure that we meet their needs and expectations.” said Geddes
Beginning as a variety store more than 100 years ago, Coles Online currently operates an extensive home delivery network.
With 64% of consumers looking at delivery costs before deciding to fill their shopping carts, and 85% saying that a poor delivery experience would negatively affect their brand loyalty, Coles recognises the opportunity to adapt to ever-changing consumer demands for online shopping.
CEO of Bringg, Guy Bloch says the company is looking forward to making an impact with such an established retailer in the Australian market.
“It’s clear how important customer experience, visibility and multiple fulfillment options are to Coles, and we are determined to transform their vision into reality,”
“We are excited to collaborate with such an innovative retailer, setting an example to other grocers of how to enable an exceptional shopping experience,” said Bloch
Bringg’s open SaaS platform and robust network of over 250 delivery providers, enables enterprises to offer customers any delivery option.
The logistics and shipping management market has experienced sweeping changes due to the Covid-19 pandemic. As a result, Bringg experienced record-breaking demand for its platform and the number of new customers grew by 180% in 2021