This transformative move will elevate amaysim from a mobile-only provider to a full-service telco as it continues to deliver value for Australians.

In his new role, Vir will oversee amaysim, Coles Mobile, and Catch Connect under the Optus’ Challenger Brands portfolio.

With his unparalleled expertise and strategic vision, Vir will drive the growth of these brands to challenge the telco market, capture greater market share and deliver even more value to Australian consumers.

amaysim has been in serious growth mode since joining the Optus business over three years ago. Its customer base has grown 25 per cent since the acquisition.

Now sitting at over 1.5 million SIOs. amaysim also boasts the lowest Telecommunications Industry Ombudsman (TIO) complaints score of 0.4 in the industry.

Vir brings close to two decades of high-impact leadership experience, largely from his long tenure at Airtel India. There he led telco transformation projects with turnovers of approximately $1 billion (AUD) and managed business units with thousands of employees.

His remarkable cross-functional collaboration across R&D, networks, and engineering teams has set industry benchmarks, winning the prestigious Bharti Airtel Chairman’s Award multiple times.

Under Vir’s leadership, amaysim will embark on an ambitious expansion plan, starting with the
launch of amaysim nbn Home Internet.

Vir spearheaded Airtel’s broadband business expansion from under 80 cities to over 1,000, leveraging innovative tech solutions and strategic partnerships.

His leadership in launching Fixed Wireless Access (FWA) based home broadband and developing integrated service platforms further solidified his reputation as one of the most accomplished leaders in the Indian telco space.

With his strong background, Vir has been said to be the perfect fit to lead amaysim and Challenger Brands into the next phase of growth and innovation.

The latest figures from the Australian Communications and Media Authority’s (ACMA) report series on Australia’s media and communications sectors reveal that 81% of Australian households have already adopted NBN connections clearly highlighting the demand for robust, high-quality internet services.

The latest Consumer Price Index (CPI) figures continue to reflect the ongoing cost-of-living
pressures that Australians face.

Education, health, housing, and food prices have all seen significant increases, with education fees rising 5.9 per cent and rental prices increasing at their fastest rate in 15 years.

Matt Williams, Managing Director of Customer Solutions at Optus, said, “We are thrilled to welcome Vir Inder Nath to the Optus business as the VP of amaysim and Challenger Brands.

“Vir’s relentless challenger spirit and extensive international experience in the telco industry will be a game-changer for our brands,” said Williams

“We are excited to see the bold and disruptive changes he will bring to amaysim and Challenger Brands as he shakes up the MVNO market and challenges the status quo to deliver even more value to our customers, particularly as we gear up to launch amaysim nbn Home Internet,” he said

With this category expansion and Vir at the helm, amaysim is set to enter a new era of growth,
delivering exceptional value and service to its customers