Since its inception in 1978, the AIIA has played a pivotal role in empowering Australia’s digital economy. Staying true to the dynamic nature of the ICT industry, the AIIA is evolving once again, recognising technology and innovation are not just tools, but critical to Australia’s domestic and global success.
At the heart of this transformation is the AIIA’s refreshed vision: To lead Australia to become a global leader in ICT innovation, fostering a dynamic digital economy powered by cutting-edge technology and a diverse talent pool.
Underpinning this vision, the AIIA has adopted four strategic pillars:
- Advocacy.
- Inclusion.
- Innovation.
- Awareness.
These pillars form the foundation of our strategy, as it engages with decision-makers, promote diversity and inclusion, foster innovation and raise awareness about key priorities critical for the tech industry
Through the delivery of initiatives under the AIIA’s strategic pillars, the AIIA seeks to achieve its overarching purpose, which is to lead a diverse, thriving and innovative digital Australia by connecting and advocating for our SME and corporate members and volunteers across the public and private sector.
The AIIA’s new brand identity reflects this forward-thinking strategy. Central to the design is a new logo featuring two interlinked icons above the AIIA name. These links symbolise the AIIA’s mission:
- Being the link to Australia’s tech industry and supporting its pursuit of digital excellence.
- Fostering connections and partnerships across the ICT ecosystem.
- Creating a circle of influence to advocate for members and the broader tech industry.
Ms Angela Fox, Chair of the AIIA, said, “Our new strategy reflects the diligent work of the AIIA Board and the Strategy Sub-Committee, who consulted widely with stakeholders, including AIIA State Councils, to ensure it reflects the critical role of technology in the evolving landscape,”
“This collaborative process has been vital in shaping a strategy that not only addresses the needs of our members but also supports the broader Australian digital economy,”
“By aligning with the evolving ICT landscape, as we aim to drive growth and innovation that benefits all Australians, and importantly Australia’s digital future.” she said.
According to AIIA CEO Mr Simon Bush the new AIIA logo captures the essence of what the it stands for: connection, collaboration, and influence.
“The interlinked icons represent how we unite the tech industry, foster partnerships, and amplify the voices of our members,” said Bush.
This visual identity is not just a design; it’s a reflection of our ongoing commitment to being the trusted link between the ICT industry, policymakers, and the broader community. It symbolises our focus on driving digital excellence for Australia.” he said.
The AIIA is a not-for-profit organisation to benefit members, which represents around 90% of the over one million employed in the technology sector in Australia.
