Seven Blog Post Tips & Tricks for Lead Generation

Have you ever tried to write something interesting that your audience will love but end up lacking ideas to do it in the right way? If yes, then you and I are on the same path. But thanks to the emerging technology which is always there to help us out.

Blogging has become a powerful tool for marketers, and business owners use to promote their products and services on digital platforms. Blogs on websites not only add value to your user’s knowledge but also lead to sales. But without knowing the right way to generate a blog and promote it, it is useless.

Technology these days is doing great when it comes to writing blogs and articles for guest post sites or business websites. Some of them help writers to write catchy titles, engaging introductions and even help avoid typos and grammatical errors. SEO experts are also using guest blogging in their strategies to increase website ranking and lead generation.

Here in this article, we will provide you with seven amazing blog post ideas for creating blogs and generating leads for your business. 

How Does Blogging Help Lead Generation? 

Lead generation is a daunting task in SEO and really needs your 100% attention. SEO strategies work on your overall website performance and help increase your website ranking on search engine pages. At the same time, guest posting and blogging promote lead generation on your website. Guest blogging plays a significant role in business growth and brand awareness. 

Posting blogs and articles on a trustworthy website with high traffic may also give benefits to your business. People will love reading blogs on guest post sites. They will surely visit your site if your website link is inserted into your blog. It may increase your website engagement rate and increase your website reach, so it’s a win-win situation in all ways. 

Easy Blog Post Ideas to Generate Leads

  • Understand your Audience: 

If you’re a good writer, then you must understand the value of your reader’s time and interest. As a good writer, you need to write what your readers are interested in. They will only pursue your blog or article if it’s adding value to your reader’s knowledge and providing answers to their queries. But how can you understand your audience? research, research, and research. Yes, research is the most critical step in knowing the latest marketing trends and understanding your reader’s interests. You can check out the latest blogs, topics, and writing styles your competitors use to create blogs and articles. You can also ask webmasters of guest blogging sites for suggestions that meet their website needs. 

  • Create Catchy Headlines and First Sentence

Your blog headline is the entry point for your readers. Headlines have the power to grab your reader’s attention and motivate them to read it further. So, it is vital to invest your time in creating catchy headlines before pursuing further. After drafting your headline, your next step is to create an interesting beginning. It will be easy for you to write when you’re familiar with the interests of your target audience. You can start with a problem-solving question or write any pitchy line to get their attention.

  • Select trustworthy guest posting sites

Your website leads are directly related to the websites you’re choosing for guest posting. A good guest post site with high traffic and reach will benefit your website lead generation through your blog, whereas the case can be the opposite with low-quality websites. But how can you find a quality guest post? Well, we have a solution for your problem too. Tips for finding niche-based guest posting sites:

  • Select the niche-based keywords of your business
  • Use shortcut keywords on the google search bar to find the most relevant guest posting sites such as:

    “Keyword” + “write for us”
    “keyword” + “guest post”
    “Keyword” + “contribute”
    “Keyword” + “write for us”
    “Keyword” + “submit a guest post”
    “Keyword” + “guest post by”
    “Keyword” + “accepting guest posts”
    “Keyword” + “guest post guidelines”

     

  • Make a list of sites you got by using the keywords mentioned above, check out if these are relevant, and accept guest posting. 
  • Reach out to them through email 
  • And send your blog if they agree to post it on their site.
  • Create useful content 

Why is it useful? Because people only do searches if they are searching for any solution or want to gain some knowledge. And if your content is providing them what they are looking for, they will surely come back to your blog, pursue them entirely and take further actions. It will increase your website traffic, raise your brand awareness, and, most importantly, increase lead generation. 

  • Proper Use of Images

Article full of text can increase boredom among readers, which will result in them losing interest and moving to another one. So, try to use images and graphics to make it more exciting and engaging. Images in blogs and articles play a significant role in increasing its quality engagement rate. Images make people understand the idea of your blog at first glance and also improve your content credibility. If you include stats and percentages in your content, try to highlight them with graphs, pie charts, and graphics because people easily understand the visuals as compared to text.  

  • Avoid any error

Typos and grammatical errors can make your content useless. A single grammatical error can make a huge difference in the meaning of your content so, avoid them to deliver your message accurately, proofread your blog or article twice. It will help identify typos and grammatical errors in the content and fix them timely. You can also use content writing tools such as:

  • Grammarly for checking grammatical errors and corrections 
  • Copyscape for checking the uniqueness of the content 
  • Hubspot’s tool for title generation 
  • Create SEO-friendly content

SEO is the most crucial when it comes to generating leads and promoting your blog digitally. Marketers use search engine optimization to promote their content on search engines and rank them on top of search engine pages. So, it is essential to draft your content according to SEO to increase its reach and readability. How to write SEO- friendly content

  • Include relevant keywords in your content 
  • Use optimized images in the content 
  • Include target links
  • Write short and attractive lines 
  • Include points and bullets in the content 
  • Always remember your goal

ravisharma

Ravi Sharma is a digital entrepreneur who has a vision of helping businesses by increasing their online presence in terms of Websites, Applications, and SEO.

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