Zetifi has launched Marshal, a Microsoft-native connected fleet safety platform designed to improve lone worker protection across distributed and field-based workforces.

Developed with input from Telstra and shaped by enterprise requirements, including field operations teams, the API-first system supports Microsoft-native workflows for duress alerts and automated check-ins, integrating via cellular, Wi-Fi and Icom UHF radio networks.

It consolidates lone worker alerts, incidents and status updates from multiple sources directly into a customer’s Microsoft 365 tenant and is now being rolled out to beta customers nationwide, including integrations with Geotab telematics.

Big Springs Water General Manager Peter Braneley said the platform aligned with how his teams already operate.

“Zetifi’s integration with Geotab means our safety alerts flow straight into the Microsoft tools our team already uses,” he said.

The launch comes as workplace safety data highlights ongoing risk for mobile and remote workers, with Safe Work Australia reporting that 42 per cent of workplace fatalities involve vehicle incidents.

From Fleet Data To Automated Response

Telematics, cameras and lone worker apps generate constant streams of safety data, but that data lives in vendor portals, separated from the Microsoft systems the rest of the business runs on.

Action still depends on someone watching a separate dashboard or basic email alerts and the value of the data too often stops at the vendor’s UI.

Zetifi Marshal extends the value of fleet and worker data into the customer’s own Microsoft 365 tenant, where it can be used to drive automated and agentic workflows.

Duress, check-ins, location and incident events flow into Teams cards, SharePoint records and Power Automate escalations, alongside the compliance, ops and safety processes already running there.

The customer owns the data and the workflow, and safety events connect directly to the systems where action actually happens.

Zetifi Marshal accepts inputs from any source. These include Zetifi’s Smart Antenna Pro gateway, and Icom UHF radios via Zetifi’s global integration partnership with Icom.

The solution also works with third-party platforms and devices, including Geotab telematics. The same policy and workflow apply regardless of where the event came from.

An acknowledgement loop confirms each event was actioned in workflow, not just delivered. Manual triage collapses to seconds. Where workflows fail to respond, backup communications fire automatically.

Dan Winson, CEO and Founder, Zetifi, says, “With Zetifi Marshal, no safety event is silently dropped. Organisations can take their compliance and duty-of-care to a new level. 

Marshal produces a continuous evidence trail (event, policy, action, acknowledgement, outcome) which means no manual chasing and being audit-ready for records from day one.”

Key features include:

• Capture. Events come from the Smart Antenna Pro gateway, Icom UHF radios, telematics devices including Geotab GO9 and GO Focus Plus dash cameras, or partner APIs. All normalise into one event model.
  
  
• Communicate. The Smart Antenna Pro is a multi-protocol edge gateway. It connects via Telstra Cat-M1 cellular or Starlink terminal Wi-Fi, with BLE for short-range, plus an integration to Icom UHF radios through Zetifi’s global technology partnership.
  
  Critical events fire to Zetifi and the customer’s Power Automate webhook in parallel, running two independent network paths.
  
  
• Cloud. Zetifi’s AWS IoT ingest normalises events, supervises delivery, and runs an acknowledgement loop with Microsoft.
  
  The customer’s Power Automate flow must POST back to Zetifi. If acknowledgement is missing, backup comms fire to the customer’s catch-all contacts (SMS via Telstra Messaging API, email via Amazon SES). Delivery and acknowledgement are tracked.

• Workflow.  Action and evidence happen in the customer’s Microsoft tenant: Teams cards, SharePoint records and Power Automate escalations, with Power BI dashboards and Copilot agents that read the customer’s own policy arriving at commercial release.
  
  The Marshal Console, Zetifi’s operational map and worker status view, is built on the customer’s SharePoint. The customer owns everything downstream of the API: their data, workflows and policies.

“This collaboration demonstrates a new category of connected safety platform, integrating hardware, connectivity and workflows into a single operational system,” says Ben Green, Head of muru-D & Incubation, Product & Development Technology, Telstra.

“It reflects the kind of applied innovation that can reshape how organisations approach worker safety at scale,” he said.

Channa Seneviratne, Technology Development and Innovation Executive, Telstra, said, “This joint work between Telstra and Zetifi establishes a new model of worker safety, where connectivity, AI and enterprise flows operate as one system.

“It moves beyond monitoring to reliable execution, which is a step change in how safety is delivered in the field. “

Zetifi will showcase its Zetifi Marshal lone worker safety solution at the Workplace Health & Safety Show in Melbourne on 20–21 May.

The company will be located at booth K18, where it will demonstrate how the platform transforms fleet and field data into automated safety responses.