• Record participation, industry-led insights, and global partner engagement define SNP’s most ambitious event to date
  
  
• Themed “Stronger Together,” this year’s edition reflected SNP’s commitment to empowering customers through openness, agility, and shared success
  
  
• Executives from Adobe, Pfizer, and Northrop Grumman highlighted complex SAP transformations delivered on time and with measurable business impact

SNP SE, a leading software provider for digital transformation, automated data migration, and data management in SAP environments, has concluded its most impactful Transformation World to date.

Hosted at the SNP dome in Heidelberg in late June, the two-day global event brought together business and IT leaders, customers, and partners from across multiple industries to share real-world transformation stories, explore new innovations, and collaborate on future-ready strategies.

Transformation World has emerged as a premier global platform for SAP-driven transformation. This year’s program showcased the growing international reach of SNP’s customer and partner ecosystem, with participants representing key markets across Europe, North America, Latin America, and Asia.

The agenda featured expert-led sessions and real-world use cases many co-developed with customers and partners, including SAP.

Contributions from globally recognised enterprises – including BMW, DHL, E.ON, PepsiCo, Adobe, Pfizer, and Northrop Grumman – underscored SNP’s strategic role as a trusted partner in large-scale SAP modernization programs.

“Transformation World has become the heartbeat of our customer and partner community,” says Jörg Petzhold, Vice President of Global Marketing & Communication (CMO) at SNP.

“It’s where real-world transformation meets strategic momentum. This year’s theme, ‘Stronger Together,’ resonated across every session, interaction, and outcome.” said Petzhold

Richard Checketts, Managing Director Australia and New Zealand (ANZ) at SNP Group said he was delighted that business partner IBM Australia was able to attend and meet other business parties and customers from around the globe.

“In Australia and New Zealand, we’re seeing customers shift away from a purely greenfield approach and instead focus on maximizing value from selective data transitions,” said Checketts

“By combining business-led insights with technical expertise, and working hand-in-hand with IBM, we’re helping organisations not just make a technical move to SAP S/4HANA, but set the foundation for long-term business agility and transformation,”

“This has helped SNP grow rapidly in the ANZ region with a 60% to 70% increase in our customer base over last year” he said.

Marcus Scott, SAP Practice Lead, IBM Australia said,” selective data transition is still relatively new in the Australian market, but the momentum is building quickly,”

“By leveraging SNP’s technology with IBM’s functional expertise, we can minimize disruption, preserve critical historical data, and deliver business-led transformations that give our customers a clear and confident path to SAP S/4HANA.” said Scott

Customer Journeys at the Center

Executives from Adobe, Pfizer, and Northrop Grumman shared compelling case studies that demonstrated SNP’s ability to deliver measurable business impact from high-speed data migrations to complex SAP S/4HANA go-lives across global operations.

Sector-Specific Innovation

The event featured focused content tracks for industries such as Retail & Wholesale, Luxury Goods, Energy & Utilities, M&A, and Finance & Controlling, offering deep-dive sessions on sector-specific challenges and best practices.

Interactive experiences such as guided tours of themed innovation zones and community networking spaces helped foster meaningful collaboration and peer learning among attendees.

Strategic Outcomes and What’s Next

SNP reports a significant increase in customer engagement and partner collaboration following the event, positioning Transformation World as a key business catalyst and innovation driver. “Transformation World is more than a conference, it’s a launchpad for what’s next,” said Petzhold.

A comprehensive recap of Transformation World 2025 is available, featuring highlights from keynote presentations, panel discussions, customer success stories, and the latest innovations in digital transformation.