Twitter has announced that it is now going to offer its users the ability to purchase Twitter Blue, a premium service that allows you to follow Twitter’s Twitter list, vote on Twitter items, and connect with others who follow Twitter on a similar business model. Twitter Blue will be available to those who have Twitter subscriptions in Australia starting this month. Twitter CEO Jack Dorsey says Twitter plans on rolling out more Twitter features and services over time and will continue to do so, but for now Twitter Blue is its current product offering.
Twitter has received a lot of criticism from those that believe Twitter should not be used as a business tool. Twitter is essentially a free micro blogging site where anyone can write down whatever they want and see what Twitter thinks about their twits. The concept is very attractive to some entrepreneurs that are looking for an outlet for their creativity but don’t want to take on a full-time job. Twitter has a number of free tools that help marketers organize their Twitter lists, track the performance of their Twitter lists, and use Twitter’s reporting tools. As Twitter grows into a profitable venture many more marketers are likely to join the paid subscription bandwagon.
Twitter did not announce the addition of Twitter Blue in Australia before the product was officially launched in the United States. This means that interested Twitter users in Australia won’t have to wait very long to get the opportunity to try Twitter out. Dorsey states that Twitter is “coming soon” to the Australian market and that more details will be coming out later this year. It is exciting to see Twitter expand internationally and expand into new markets, but Twitter has been successful so far mainly because of its strong user base and high level of interactivity.
Twitter has attracted a lot of criticism from people who think that they are stealing the idea of Twitter marketing by charging users to access their service. Twitter CEO Jack Dorsey claims that the difference between Twitter Premium and Twitter Blue is that Twitter Blue is a paid service. Twitter Premium does not charge for the service, but it does offer a number of features to those who want them. These include the ability to manage your Twitter list and track performance of Twitter lists. Twitter Premium also offers a tool that allows you to analyze data about Twitter users. If you like what Twitter has to offer, but are hesitant to pay for it, Twitter has a free service called Tweetdeck.
Tweetdeck is a free tool that offers the same functionality as Twitter Premium does but is not considered a premium service. Twitter has stated that anyone who uses Tweetdeck will get a free account and that anyone who wants to upgrade to a paid service once will get a free account. This means that the upgrade offers are not a scam and that the company is not trying to force users to upgrade their service. All three social media sites are used by many people worldwide, so there is no question that Twitter is successful.
One of Twitter’s selling points is its ease of use. Everyone from kids to corporate employees and anyone in between can take advantage of Twitter and the services it provides. There are no programming languages needed or technical support needs. Anyone can build a profile, follow others and add tweets. Twitter is used in conjunction with other sites and services, so if one site is down, Twitter can still be used. The company has stated that the main Twitter website will soon receive a revamp and the new site will include Twitter applications.
Although Twitter has not stated how much it will charge for its premium service, it is available for free on the Twitter main site. For some users this may be enough and they may decide that they like Twitter and are ready to purchase a paid service. Twitter has recently added Twitter lists to its main site, allowing followers to sign up for updates. Twitter lists are a great way to interact with current and potential customers, but they can also be useful for marketing purposes. If a large amount of Twitter users sign up to Twitter lists, the company could attract hundreds of thousands of new customers each day.
The newest Twitter service has been received well by critics. Users love Twitter for the easy access they have to others and the quick responses they get. Users have also reported that while they do pay for Twitter, it is definitely worth the cost. Twitter may just continue to grow in popularity as more people learn of its capabilities. The company may also decide to expand into other media, such as games and news. It is too early to tell what Twitter will offer in the future, but right now Twitter is a valuable tool for business.
