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[INVNT GROUP] The GLOBAL BRANDSTORY PROJECT, is expanding its global presence and capabilities, launching a Web3-focused digital innovation division, INVNT.ATOM to support brands and organizations navigate, activate and create new storytelling  opportunities at the digital frontier. The Singapore-based team of strategists, creators, and  community-builders specialize in digital-first campaigns, emergent technologies, and engaging brand  experiences calibrated for the new era of Web3. 

“Our commitment to brand storytelling and innovation is boundless. Strategy, design and technology  continues to drive our Global BrandStory Project. We established INVNT.ATOM to support our  clients as they explore and leverage the exciting digital revolution of Web3; ensuring they remain  relevant and engage with their most important audiences as new storytelling opportunities emerge.  We’re thrilled to welcome Elvin Tan, who joins our team to continue the group’s expansion into  APAC, reporting to Laura Roberts, Managing Director of [INVNT GROUP] APAC” said Scott Cullather, President and CEO, [INVNT GROUP]. 

Elvin Tan has been appointed Managing Director of INVNT.ATOM. Tan joins [INVNT GROUP] with  20 years of Asia Pacific executive management experience ranging from early-stage startups to big  tech; holding positions at Google, YouTube, and most recently Huawei. Tan was also an advisor for  Goopal, a Fintech company powering innovative blockchain projects through investment and  incubation. 

Laura Roberts adds, “We’re excited to welcome Elvin who will lead INVNT.ATOM and our world  class Web3-focused team across creative, strategy, project management, accounts, and design to our  growing [INVNT GROUP] family. I began my journey in this business as the first INVNT team  member back in 2008. In those days we were known solely as INVNT, which grew into the global  live brand storytelling agency. Since then, we have evolved into the Global BrandStory Project,  adding Folk Hero, our brand strategy practice, Meaning, our performance and culture  consultancy, HEVĒ, our digital content studio, INVNT Higher Ed supporting colleges and universities  around the world, and now INVNT.ATOM, our Web3-focused digital innovation division, leading  our clients into the future of brand engagement and global community.”

INVNT.ATOM already counts on a diverse roster of clients and strategic partners launching digital  assets and exclusive experiences including: 

• BZAR – Future of Community: [INVNT GROUP]’s patent pending, decentralized, content led  metaverse; established as a marketplace for IRL and digital transactions, NFTs, entertainment, social and gaming experiences.  

• Lamborghini: The world’s first 1:1 NFT supercar auction attached to the last physical  Lamborghini Aventador Ultimae Coupé, in collaboration with Steve Aoki, Krista Kim, and  RM Sotheby’s. For an exclusive preview of the NFT visit  

• BlockTrust: The trusted authority in the NFT marketplace, securely and privately digitizing  physical assets, while helping creators and brands own their audience data and revenue. 

• Circles.Life: Australia’s groundbreaking first-ever 3D out-of-home digital experience merging  technology and data, turning influencers and consumers into avatars. 

• DayAway: Positioned to become the #1 online destination for booking one-of-a-kind luxury  hotel experiences. 

“I am joining [INVNT GROUP] at a critical time in the strategic evolution of the Global BrandStory  Project. With a focus on being the best brand storytelling agency in the world, the launch of  INVNT.ATOM couldn’t come at a better time. We live in a rapidly changing and ever-evolving  world. More than ever, brands and organizations need to connect with their consumers and  audiences, in meaningful, authentic, and engaging ways. That’s what we are here to do at  INVNT.ATOM, and I am proud to lead this team into the next great era of brand storytelling, leveraging all things Web3,” said Elvin Tan, Managing Director INVNT.ATOM.   

For more information on INVNT.ATOM visit:

Austech Media is Australian press release distribution and publishing organisation dedicated to the technology industry. Incorporating distribution of technology news and events

Austech Media
Austech Media
Austech Media is Australian press release distribution and publishing organisation dedicated to the technology industry. Incorporating distribution of technology news and events

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