Mazaal AI, the Sydney-based startup revolutionising workflow automation with autonomous AI agents, has emerged from stealth mode with a platform that goes beyond traditional automation tools by enabling AI agents to make intelligent decisions and execute complex multi-step workflows without human intervention.
Founded by entrepreneur Enod Bataa, Mazaal AI represents a paradigm shift from traditional automation platforms to intelligent, agentic automation where AI agents can understand context, make decisions, and adapt workflows in real-time.
“Traditional automation tools are like train tracks – they follow predetermined paths. Mazaal AI is like having a smart assistant who can think, decide, and act on your behalf,” said Enod, Founder and CEO of Mazaal AI.
“We’re not just connecting apps; we’re creating intelligent agents that understand your business goals and autonomously work to achieve them.”
The platform differentiates itself through its agentic approach, where AI agents can:
- Analyse incoming data and make contextual decisions
- Execute complex branching logic based on real-time analysis
- Handle exceptions and errors intelligently without breaking workflows
- Learn from outcomes to improve future automation performance
- Communicate and collaborate with other agents for multi-step processes
“The automation industry is stuck in 2010. While everyone else is building more connectors, we’re building intelligence,” Enod explained.
“Imagine an AI agent that monitors your customer support tickets, decides which ones need immediate attention, automatically drafts responses using your knowledge base, and even escalates complex issues – all while learning from each interaction.” he said
Early adopters report dramatic improvements in operational efficiency, with some customers automating up to 80% of their repetitive workflows that previously required human decision-making.
The platform’s visual workflow builder makes it accessible to non-technical users while offering advanced capabilities for developers.
Mazaal AI’s approach has attracted attention from forward-thinking Australian businesses tired of the limitations of traditional automation tools.
The platform currently supports integrations with popular business applications while adding agentic intelligence layers that transform simple triggers into intelligent workflows.
“We’re seeing massive demand from businesses that have outgrown conventional automation tools like Microsoft Power Automate and UiPath”.
“They need automation that can think, not just connect. Our agents can handle nuanced tasks like qualifying leads, processing complex documents, managing multi-channel customer communications, and even conducting preliminary data analysis.”
The company is positioning itself as the leader in what it calls “Agentic Process Automation” (APA), a new category that combines traditional workflow automation with autonomous AI decision-making.
This approach is particularly valuable for businesses dealing with high-volume, variable processes that require judgment calls.
Looking ahead, Mazaal AI plans to expand its agent marketplace, allowing users to share and monetise custom agents, and introduce team collaboration features where multiple AI agents work together on complex business processes.
The company is also developing industry-specific agent templates for sales, customer success, HR, and finance teams.
“Australia has always punched above its weight in tech innovation. With Mazaal AI, we’re not just competing with Silicon Valley – we’re defining an entirely new category,” Enod said
“The future of work isn’t about connecting apps; it’s about AI agents that truly understand and execute on business objectives.” he said.
