Amazon Web Services recently announced general availability of the Amazon Location Service. This is a new service designed to make it more cost-effective and easier for customers to add location functionality to applications without compromise of user privacy or data security.
Bill Vass, VP of technology as AWS says their customers are excited to be using location data in order to take full advantage of the recent explosion of connected devices available today.
AWS is quickly becoming the biggest cloud-based services platform, but this latest offering from AWS is aimed at providing even more control and flexibility. AWS’s plan is to enable customers across multiple locations to have access to their data and resources with a single login. AWS’s goal through this new initiative is to move its power from the AWS cloud to the “private cloud,” or the area in which customers can host their own applications and data.
AWS’s primary goal is to provide customers the ability to manage and secure their data. AWS’s managing partner, The Financial Times, has reported that one third of the financial reporting unit’s business is based on third party tools such as AWS. AWS offers more than just server racks and data centers, it also offers complete solutions for all aspects of an enterprise’s data management needs. Through AWS’s APIs and various add-ons, third party developers can easily connect AWS’s APIs to applications in their own data centers and then take advantage of the wide variety of features available on AWS’s own platform. AWS’s extensive software development portfolio makes it easy for AWS customers to leverage its broad range of tools to deliver custom applications.
AWS’s location services are also geared toward developers. AWS’s APIs make it easy for developers to use the tools they need to create, monitor, and consume AWS resources on AWS. AWS APIs also makes it easy for organizations to make their own applications and store data on AWS. Companies that want to take full advantage of their own facilities and to leverage the capabilities of AWS should consider the integration of their own platform with AWS.
For businesses trying to move their business forward, the ability to have an easier time managing locations is one of many reasons why AWS is a good choice. AWS’s competitive benefits, especially its low price, are a huge draw for consumers and developers. This is especially true when you consider AWS’s extensive support for its APIs. The availability of AWS APIs makes it easy for an organization to not only get its AWS services going but to also keep them going well.
AWS’s ability to provide its customers with access to its own global cloud also allows companies to manage their own infrastructure more efficiently. This is especially important for companies operating in regions where access to the internet, electricity, and telephone lines is not always reliable or available. The lack of connectivity may also limit a company’s ability to use its own applications and store data. By hosting their own application layer on AWS, a company can eliminate the need for costly and damaging outsourcing arrangements. AWS’s location intelligence functionality, in particular, can help a company become more efficient and reduce the risk of missteps and costly mistakes.
Beyond providing its customers with more versatility and easier functionality, AWS has become increasingly important to the success of its own business strategies. Recently, AWS began offering its own television advertising platform. In this campaign, AWS purchased the majority stake in the video streaming site Hulu. The move helps the company expand into new markets as it prepares to compete with direct-sold TV advertising such as on DirecTV and other major pay-per-view services. Additionally, AWS’s role as a data centre provider has become increasingly important as businesses work to minimize their environmental impact and environmental costs. With its vast cloud and self-service basis, AWS can play a much larger role in helping its customers achieve greater efficiency.