Aussie Broadband has significantly expanded its Western Australian operations as it prepares for growing demand for high-speed fibre services and a major wave of NBN upgrades expected to begin from 2028.

The telecommunications provider has opened an upgraded residential call centre in West Perth and moved its WA distribution operations into a larger facility at Welshpool, establishing Perth as its second major operational hub outside Victoria.

The expansion gives Aussie Broadband considerably more capacity to store customer equipment locally, with its WA pallet capacity increasing from 30 to 140.

Holding more modems, routers and other hardware in Western Australia is expected to reduce the company’s reliance on large supplier deliveries from Victoria and improve the movement of equipment to customers across the state.

For WA customers, the larger local footprint is also intended to shorten the distance equipment needs to travel before reaching homes and businesses, particularly as demand for higher-speed broadband connections continues to increase.

Aussie Broadband’s upgraded Troode Street facility in West Perth is the company’s only residential call centre outside Victoria.

Its presence on the west coast also gives the company customer service operations across Australia’s eastern and western time zones, extending the hours during which staff can support customers nationally.

Aussie Broadband group chief executive Brian Maher says Western Australia had become an important part of the company’s long-term operating strategy.

“We first opened in Perth in 2021 and today’s opening of our upgraded call centre and expanded distribution footprint underlines our long-held strategy to operate across the two major time zones in Australia to service our customers,” Maher said.

“Increasing our storage capacity from 30 to 140 pallets means we can hold substantially more customer hardware locally, reducing our reliance on major supplier deliveries from Victoria and improving the efficiency of our freight network.” he said.

The additional capacity also positions Aussie Broadband for the next stage of Australia’s fibre network expansion.

Maher says the company was preparing its WA operations for the NBN managed fibre upgrade program scheduled to begin in 2028, which is expected to open access to faster fibre services for more customers.

The investment means the Perth operation is increasingly becoming a permanent part of Aussie Broadband’s national infrastructure rather than a smaller satellite operation supporting its Victorian base.

Aussie Broadband now employs around 150 people in Western Australia across its expanding operations, giving the company a larger local workforce as it prepares for further growth in broadband demand and fibre connections across the state.