NetApp® (NASDAQ: NTAP), a global, cloud-leader and, data-centric software company, today announced the appointment of IT industry veteran and senior business executive Andrew Sotiropoulos as Senior Vice President and General Manager for Asia Pacific & Japan (APAC).

Andrew Sotiropoulos, who is based in Singapore, with over 30 years in the technology industry steps into his new role from his previous position as VP of Asia Pacific and Japan at Pure Storage will oversee NetApp’s operations & expansion initiatives in the region.

In the era of accelerated digital transformation, NetApp is a global software company that puts data at the forefront of it’s customers while offering a range of systems, software, and cloud services that allow businesses to run their applications at peak performance from their data centres to the cloud

Sotiropoulos takes over from Sanjay Rohatgi, who will be departing the company to pursue opportunities outside of the company, after nearly four years of leading NetApp’s sales teams in Asia Pacific.

Reporting to NetApp President Cesar Cernuda, he will prioritise the growth of NetApp’s enterprise storage and cloud business, the enhancement of its partner network, and the strengthening of its leadership position in local markets.

With over three decades of experience in the technology industry, Andrew has led cross-regional teams to boost business growth and capitalize on emerging opportunities.

Prior to joining NetApp, he served as the VP of Asia Pacific and Japan at Pure Storage and also held leadership roles at IBM and Lenovo.

During his time at IBM, he headed the Global Technology Services division in the Asia Pacific region. Andrew brings a wealth of experience leading organisations across both product and technology services segments on a global scale, with a focus on Asia Pacific.

NetApp President Cesar Cernuda, say as a global company, and having spent many years in APAC myself, we appreciate the importance of building and strengthening our long-standing relationships with business communities in the region.

“I am delighted to have Andrew join us to continue the growth of our business as we empower our customers wherever they are on their respective cloud transformation journeys.” Cernuda said.

Mr Sotiropoulos said, “NetApp is resolute in helping APAC organisations mitigate complexities to accelerate their digital transformation journeys, across on-premises and hybrid multicloud environments,”

“I am excited to build on the 30-year foundation that NetApp has laid down, letting customers further boost their innovation speed, lower costs, and improve agility.” he said.

NetApp®2023 Cloud Complexity Report

In March NetApp® released it’s 2023 Cloud Complexity Report, a global survey exploring how technology decision makers are navigating cloud requirements coming from digital transformation and AI initiatives and the complexity of multicloud environments.

According to the report, nearly all (98%) of the top IT executives have experienced some form of impact from the rising complexity of cloud, which can result in suboptimal IT performance, reduced revenue, and hindered business expansion.