Australians are facing one of the worst cost of living crisis’ in decades. Inflation remains elevated, the Reserve Bank of Australia continues to raise interest rates, and the cost of everyday items is on the up.

Australian investment platform Syfe, is on a mission to help everyday Aussies make better investment decisions and achieve their financial goals.

Two of their latest innovations – Smart Baskets and Goals – are aimed at doing just that. Combined, they could represent the secret weapon that could help everyday Australians fend off inflation.

Smart Baskets were built with Australian investors in mind. Backed by over 1,000 hours of research and developed by Syfe’s Head of Advisory and Investments and his team of quantitative experts, Smart Baskets are pre-packaged collections of stocks and ETFs aimed at helping investors achieve better risk adjusted returns.

With Smart Baskets investors can forget about arcane financial formulas and Wall Street jargon and instead turn their attention to investing in a way that is aligned with what they want to get out of the markets.

Whether that’s a High Dividend basket, for an investor looking to generate passive income; or a High Growth basket for someone looking to uncover the next big growth story and potentially supercharge the growth of their wealth – the choice is up to the individual.

That choice, coupled with the expertise that went into the construction of the baskets is the real game changer here. As Syfe Australia’s General Manager – Tim Wallace – recently told News.com.au, with Smart Baskets “You get this expertise in your pocket, this is less time that people spend researching and more time that they can self-select the investment that works for them.”

In this sense, Smart Baskets represent a solution to the overwhelming complexity of the markets that investors often grapple with. Mr. Wallace elaborated that “There is an enormous amount of complexity and noise out in the markets which Syfe’s Smart Baskets are specifically designed to cut through.”

Smart Baskets are ultimately part of a larger plan to help Australians achieve their money goals – whether that’s saving up for a house deposit or building a nest egg for retirement.

Syfe’s new Goals feature forms the other side of this plan. With Syfe Goals, investors can easily set, track, and invest against their most important life goals. And while the idea of having a financial goal is not itself new, what Syfe observed is that many investors struggle tracking and actively sticking to their goals.

As Mr Wallace put it: “Many people invest with a goal in mind, but frustratingly when it comes down to finding one consistent method or tool to not only track, but actually invest against those goals, the options out there are lacking.”

This was the catalyst behind the launch of Syfe Goals: To create a single experience “where customers can set their most important goals, invest and link real investments against that goal, and track its progress over time,” Mr Wallace explained.

Syfe goals can be linked against any of the platform’s extensive assets, including 12,000+ Australian and US stocks, a wide selection of ETFs, and 10+ ready-made, pro-built Smart Baskets.