Wednesday, July 6, 2022

How to create effective videos during the pandemic

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The past couple of years was a real challenge to organisations and business professionals across the globe, due to the COVID-19 pandemic. The dynamics of businesses have changed, a lot of products had to become available online, many specialists had to shift their careers.

Everyone starts to realize that the rules have changed, and the way businesses operate drastically changed as well. According to experts, we must learn to live with the new reality and the possibility that we will face lockdowns and other restrictions again and again.

This means that business owners and specialists have to learn to operate during the pandemic with limited resources, pushing for the best quality possible. It’s not a secret that during the pandemic a lot of shooting, filming and live-streaming was done at home. 

Value Imagery is a team of professionals who has been offering video production services in Ballina, Byron Bay, Tweed Heads, and all over Australia. We are a video production and content agency that is ready to create powerful and engaging content to reach your target audience.

In this article we will discuss the main things you have to consider in order to create an effective video with limited assets, during a pandemic.

1.   Location, location, location!

We know that this is the main rule when it comes to real estate, but it’s not a secret that most of the good content is all about that perfect shot! It might be a challenge to find that perfect spot in a limited space, but a couple of tips might help.

First of all, when you are looking for the best location for your video/photo, make sure that it has a matching background. Some places might be too colorful, some – too bland. But it’s all about that perfect match. Check the light, the texture of the background and then test it.

2.   Don’t forget the light

Sometimes we think that we can get that perfect shot any time of the day. The truth is that proper lighting is very important. It’s hard to expect that someone will have a professional set up with the lights (in this case you don’t have to worry about timing) at home during the pandemic. So, if you are like the majority – then it’s time to think about the best timing.

It’s best to choose early morning or afternoon when there is enough light in the room. Natural light will give your video depth, and the final work will need less post-production. Colors will look brighter, and the view will be aesthetically pleasing.

3.   Show your editing skills

Sometimes it might be difficult to create a professional looking video with limited resources. Then you have to look for alternatives, and one of them could be putting more effort into editing your video. Consider graphic and text animations, different backgrounds and other creative transitions that might bring your video to life and look  both awesome and professional. 

4. Consider live streaming

You’ve probably heard about live streaming already and the good news is that this trend started booming during the pandemic. All you have to do is to come up with some interesting topics for your target audience, find the best location and have at least a decent mobile device that can guarantee you a proper quality recording. 

This video you will be able to stream on your social media channels or use it for your video marketing strategy. Make sure you advertise your live stream among your potential viewers in order to entice them to join your live stream. 

5. Don’t forget the sound and other accessories

Now that you have found that perfect spot for your video, you have prepared a scenario and you are ready to tackle it. The looks are good, but the sound quality… you forgot about it! You must remember that shooting a video is not only about the view. You have to remember to test the sound quality and make sure that you have the right accessories for your task. 

This is a hint of what you might need to get before you start shooting. Consider buying a tripod for your mobile device or camera (some of them come with the light which is a huge bonus!), and a simple microphone to make sure the sound is flawless. 

If you ever feel that you need help from a professional agency, feel free to contact Value Imagery. We are ready to help you put your communication strategy in place to reach the best results, also to provide professional video production services. 

The TBN team is a well establish group of technology industry professionals with backgrounds in IT Systems, Business Communications and Journalism.

Editorial Team
Editorial Team
The TBN team is a well establish group of technology industry professionals with backgrounds in IT Systems, Business Communications and Journalism.

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