Supporting Australia’s emerging creators in the NFT artistic scene

Renowned for its commitment to the unique and contemporary, The Galeries will present a fresh take on Christmas this year, launching the world’s first ‘NFTree.’

A fusion of tradition and cutting-edge technology, the NFTree takes the shape of a traditional Christmas tree and is constructed using screens to shine a light on one-of-a-kind NFT digital artworks created by eight emerging Australian creators.

“The Galeries has long supported the contemporary and with our world-first NFTree, our customers can once again look forward to enjoying a truly unique experience when they visit,” said Vicinity Centres’ Head of Marketing, Brand and Experience, Corrine Barchanowicz.

“The NFTree is not only spectacular to look at, but also supports and celebrates emerging Australian artists and creators, showcasing their work to audiences during the busiest shopping period of the year.”

From 16 November 2021 to 5 January, 2022 visitors have the opportunity to explore NFT: Illuminated and become NFT art collectors.

Soaring at over 5 metres the NFTree installation reflectively showcases eight digital artworks, highlighting the multifaceted angles of The Galeries. The contributing artists include both emerging and established creators such as global sensation Serwah Attafuah, who has worked with Paris Hilton and had pieces shown at international icons like the Sydney Opera House and Sotheby’s.

Her artwork ‘Oracles 2021’ is inspired by her surreal approach to digital dreamscapes and heavenly wastelands, populated by afro-futuristic abstractions of self with intense ancestral and contemporary scenes.

The NFTree is the latest art series at The Galeries, following its recent partnership with the City of Sydney to present the Artist in Residence program, helping revive local arts with the rebound of shopping centre visitation.