What is a microblog

What is a Microblog and what are the benefits

The term microblogging originated from the early blogs and websites. These small sites concentrated on posting short and quick articles, pictures, videos, etc to their own blogs. Recently, the usage of this term has been extended to cover any medium where you can post your personal thoughts or personal events and feedbacks. Microblogging is becoming popular with many organizations today. One reason for this is that it helps you to reach a large number of people instantly.

There are three major types of Microblogging technologies – Google blogger, Twitter and Facebook. The first one – Google Blogger -is free software you install on your computer. You will need to set up an account with Google and allow them to place banner ads on your site. It is completely free of charge.

One of the most interesting features of microblogging is its ability to cross the boundaries between traditional blogging and social media marketing. Microblogging allows users to incorporate their blogs on their websites, on their mobile devices, and on their social media pages; this allows them to connect to their audience and interact with them in real time. Microblogging also provides many users with the opportunity to promote their websites, blogs, and other social media pages through regular and frequent posts. With regular and frequent posts, you will not only be reaching out to your audience but also informing them about new products and services that they may be interested in.

Benefits

The benefits of microblogging are endless. Not only do you get to reach out to a lot of people at once, but also improve your brand reputation. Microblogging is also very effective in increasing your customer base. As your business or blog grows in size, it becomes very convenient for people to stay in touch. This will also help you stay updated on your industry.

Another benefit of micro blogging platforms such as Twitter, Facebook, and Blogger is that it allows you to share short messages, rather than long marketing messages. In traditional blogging, a marketer often has to create a long story filled with facts, pictures, and links. While these tactics are effective, a reader who is simply searching for basic information will not take the time to read through a long advertisement. If you want your readers to take the time to read your article, you must make sure that they are engaging with it from the first word to the last.

Microblogging can also benefit your business by allowing you to build relationships with your followers, much like you would if you were using traditional blogging. Most microblogging applications allow you to create a customised profile page for your company or brand, where your followers can read your latest short messages. These posts will include a link back to your main website, along with your contact information and a description of the post. Because microblogging allows you to interact with your followers, it is very likely that you will generate more followers and receive more likes and shares than you would by sending a traditional marketing message.

Our last benefit of micro blogging platforms such as Twitter, Facebook, and Blogger is that it allows you to share short messages, rather than long marketing messages. In traditional blogging, a marketer often has to create a long story filled with facts, pictures, and links. While these tactics are effective, a reader who is simply searching for basic information will not take the time to read through a long advertisement. If you want your readers to take the time to read your article, you must make sure that they are engaging with it from the first word to the last.

The great thing about micro-blogs is that they are easy to classify, and most of them come with their own tags. This makes it easier for readers to find your posts, whether they are searching for a blog on MSN, Google, Delicious, Yahoo, WordPress, or other blogs that fall within your particular niche. Furthermore, micro-blogs are indexed by search engines just as quickly as traditional blogging and are usually listed higher on search engine results.

Googles Blogging Tool

Google’s blogging tool, Blogger, is not only popular among entrepreneurs but also business owners. It allows you to make small and easy-to-manage websites and blogs. It is especially useful for those who are running small businesses or blog for personal reasons. Blogger offers plug-ins that allow you to interact with the social networking site.

You can also benefit from using Twitter’s plugins for WordPress. Twitter uses a hash-mark tag format to allow people to follow your blogs. With the help of Twitter plug-in, you will be able to update your Twitter timeline, as well as blog posts.

Mircoblogging Technology

New forms of microblogging technology are being developed every day. If you are a blogger, you should definitely take advantage of this opportunity. Your business could get a huge boost just by using this powerful new technology.

It is possible to start microblogging even if you are a beginner blogger. However, if you want to get better results, it is best to hone your skills. There are many tutorials and courses that you could avail online. These new skills could help you become a better blogger and earn more income. Technology has come such a long way in terms of microblogging. With advanced hosting servers, operating systems and blog hosting platforms the ability to start your own microblog with little knowledge of technology has never been easier.

How long does it take

You can create microblogs within minutes. The good thing about microblogging is that there are templates to follow and many free tools that you can use to create them. You could also opt for Twitter plug-ins that will help you post the right content and make your blogs more visible to the public. If you have a well written blog, then it won’t take long before it starts to attract followers and readers.

Increasing your online presence

Aside from attracting more people, you could also improve your website traffic by including microblogging in your marketing strategy. You can post microblogs regarding your product or services. You can also post articles related to your business and company. Aside from promoting your blogs, you can also post press releases and announcements. This will definitely boost your online presence. Just make sure that the press release and the announcement are related to your business.

Buidling Trust

Aside from attracting more visitors, you could also use microblogging as a means to build trust. Trust is very important if you want to sell your products or services. You should be able to interact with your potential customers even briefly through a blog post or a microblog. It will not only give you the chance to know them better but you will also gain their trust. This could lead to more sales and even more profits. That’s why it is important that you incorporate microblogging into your blog marketing strategy.

Conclusion

In conclusion, the world of micro-blogging has made it easier for businesses to stay in touch with their clients. In particular, we are witnessing an unprecedented surge in business activity as seen by the growth in micro-blogging platform. However, because it is so new, a lot of business owners are unaware of all the formalities associated with micro-blogging. Therefore, we recommend that as soon as possible, you get yourself a blog and start posting regularly, especially if you intend to use twitter for business purposes.

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Matthew Giannelis

Secondary editor and executive officer at Tech Business News. Contracting as an IT support engineer for 20 years Matthew has a passion for sharing his knowledge of the technology industry.