According to a recent report from CoinLaw, over 35% of businesses in the USA accept cryptocurrency for B2B transactions. It is currently not known what that figure is in Australia. However, 6 million people in the country own or have previously owned some form of digital asset.

For this reason, it is a safe bet to assume that a fair number of Aussie businesses are, at the very least, wondering what value cryptocurrency can bring to their organisation.

Indeed, some might see it as a way to modernise payments and reach new markets. Others, on the other hand, might have concerns about factors such as volatility, regulation, and security.

For business owners, the question they should ask themselves is not whether crypto is good or bad. But rather, does crypto make sense for their business? And if it does, then how can you approach it in a sensible, savvy and low-risk way?

This article will outline what crypto means in a business context. It will also examine the potential risks and rewards you should weigh before deciding whether to experiment with this type of digital asset.

Why Are Businesses Starting to Explore Cryptocurrency?

Cryptocurrency is gaining attention among many businesses for several reasons. But one of the main ones is that it sits at the intersection of finance and technology.

Indeed, businesses that already rely on digital tools often see crypto as a natural extension of their tech stack. Elements such as payment speed, global reach, and new customer preferences have all influenced this shift.

Another reason is increased awareness, as crypto is now widely covered in mainstream media and financial reporting, and featured in government discussions.

Platforms such as bitcoin.com.au have also provided Australian businesses with easier access to cryptocurrency and how it works in a local context. This includes aspects such as compliance and onboarding.

It is important to note that many businesses are not looking to replace traditional banking systems. But rather, they are testing crypto in small, controlled ways to see what benefit it can bring to their organisation.

This might include accepting crypto payments for certain services or using digital assets for international transactions.

What Does “Using Crypto in Business” Actually Mean?

Contrary to what some people might think, using crypto in business does not mean trading coins all day or storing large amounts of digital currency on a company’s balance sheet. In fact, in most cases, it simply refers to practical applications that support the company’s existing operations.

Some common examples include:

• Accepting cryptocurrency payments
• Using blockchain technology for record-keeping
• Settling international invoices using digital assets

Some businesses also hold small amounts of crypto as part of their long-term financial strategy.

Essentially, the motivation for using blockchain technology in business is often based on transparency and efficiency. That is because it can help process secure transactions, create smarter contracts, and improve the ability to track digital records.

Which Types of Businesses Are Best Suited to Crypto?

As you would imagine, technology companies, startups, and online platforms will probably find it easiest to adopt crypto.

These businesses usually have digital systems in place, which make it straightforward to integrate digital assets into their operations. They also tend to have a customer base who are familiar with using crypto as a payment method.

Additionally, exporters, freelancers, and service providers working with overseas clients may also benefit. That is because using crypto for international transactions can simplify the payment process and reduce the potential for delays.

Some traditional businesses, particularly those that prioritise staying ahead of the curve in branding or innovation, may still experiment with crypto. However, whether they adopt it will be influenced by their strategy, target audience and the level of risk they are comfortable with.

What Are The Potential Rewards of Crypto Adoption for Businesses?

For businesses that are willing to explore it, cryptocurrency, especially Bitcoin, can offer some appealing advantages.