Shopify Inc (NYSE, TSX:SHOP), a provider of essential internet infrastructure for commerce, announced today a record-setting Black Friday Cyber Monday (BFCM) weekend, with sales of $7.5 billion* USD ($11.16 billion AUD) from independent businesses worldwide.
That’s a 19% increase on the $6.3 billion USD Shopify merchants earned during BFCM 2021 (21% on a constant currency basis).
Consumers approached this holiday shopping season with intentionality and sought out good deals from their favourite brands.
Shopify’s survey** of more than 1,000 Australian consumers ahead of Black Friday Cyber Monday weekend revealed that 69% were seeking higher-quality products that will last, and the majority 84% planned to compare prices for the best discounts before making a purchase during Black Friday Cyber Monday weekend.
More than 52 million consumers globally purchased from brands powered by Shopify this year, [and Australian merchants saw a 22.7% increase in consumers from 2021 / a 13% increase compared to 2021].
Black Friday Cyber Monday weekend is the highest volume shopping event of the year for Shopify merchants, showcasing the power and impact independent businesses have around the globe.
Shaun Broughton, Managing Director (APAC) at Shopify says onsumers are voting with their wallets to support the independent Aussie brands they love, with record-breaking sales over Black Friday Cyber Monday weekend
“This year’s record multi-billion dollar shopping event happened across all channels, proving independent brands that meet their customers where they are with a seamless shopping experience, whether that’s online or in-person, will win the loyalty of today’s intentional and savvy consumer.” says Broughton
Global 2022 BFCM highlights
- Black Friday saw the highest shopping volume moment during the weekend, with peak sales of more than $3.5 million per minute at 12:01 PM ET on November 25 (4.01 AM AEDT on November 26).
- 52 million consumers worldwide purchased from independent brands powered by Shopify, a 13% global increase from 2021.
- Consumers in the United States (#1), United Kingdom (#2), Canada (#3), Australia (#4) and Germany (#5) spent the most on average.
- The top-selling cities in Asia-Pacific where shoppers made purchases from over the shopping weekend were Singapore (#1), Auckland (#2), Christchurch (#3), Melbourne (#4) and Sydney (#5).
- 56,000+ tonnes of carbon removal funded to counteract emissions from the delivery of every order placed on Shopify’s platform over Black Friday Cyber Monday weekend.
Australia 2022 BFCM Highlights
- Australian merchants on Shopify saw a 22.7% increase in consumers from 2021, with Australia ranking 4th globally in total spend.
- Shoppers’ spend in Australia over the full weekend climbed to $162.27 AUD per order on average throughout the BFCM weekend, compared to last year’s average of $155.73 AUD.
- Consumers in Melbourne (#1), Sydney (#2), Perth (#3) and Brisbane (#4) spent the most on average.
- Black Friday Cyber Monday proved once again to be driven by online sales, with mobile driving 70% of sales overall this year.
- Apparel & Accessories sales topped Aussie consumers’ lists across Shopify-powered stores this weekend, followed by Health & Beauty (#2), Home & Garden (#3), Food & Beverages (#4), Electronics (#5).
- Cross-border orders grew this year with 19% of orders from Australian merchants made by international consumers, with the most popular cross-border routes being Australia-United States (#1), Australia-United Kingdom (#2), Australia-New Zealand (#3).
- In-person retail saw a jump, with Shopify POS (in-person) sales up 26% from Black Friday Cyber Monday 2021.
Climate-conscious shoppers are increasingly seeking out brands with sustainable practices, such as carbon-neutral shipping**.
For the third year in a row, Shopify is purchasing enough carbon removal to counteract the carbon emissions from shipping every order on Shopify over Black Friday Cyber Monday weekend. This resulted in Shopify funding more than 56,000 tonnes of carbon removal.
