The accolade demonstrates recognition for FiftyFive5’s people, the quality of its work and the impact this has had on its clients, in driving both organisational and societal outcomes. 

Since Fiftyfive5 started in 2010, the agency set out to build a different type of research business, one focused on delivering to the promise of ‘creating opportunities for growth’ for its clients, people and the wider research industry.

Darren Kemp, Partner, FiftyFive5, part of Accenture Song said, “Winning awards is never the end game, but in an industry like research where much of what we do is highly confidential it is a brilliant platform to highlight and celebrate the impact our people have,”

“Winning three years in a row is recognition of the ongoing work our people do and the clients that trust us to deliver. We have assembled simply the best talent in the research industry and a huge thanks goes out to each of them for the brilliant work they do.” he said.

FiftyFive5 joined Accenture Song in 2022 following its acquisition by Accenture’s global marketing and customer experience practice.

“One of the things that sets Fiftyfive5 apart is our focus on building relationships, not simply selling projects.  The fact that eight of our first 10 clients from when we set up 13 years ago spent with us again last year reflects the enduring relationships we have built,”

“Likewise, more than 50 of our team have been with us for more than five years and that stability, along with excellence in project delivery helps create and foster those trusted partnerships,”

“Thanks to all of the Fiftyfive5’rs and to our clients that have been with us on our journey.” said Kemp

In FY23, the agency hired 64 people, celebrated 52 people being with the company for more than five years and made 50 promotions.

The business believes that the growth of the broader industry as an employment destination of choice is critical for the vibrancy and diversity of market research.

Globally 95% of C-suite executives say the pace of change in customers and employees surpasses their ability to adapt their businesses swiftly. The heightened pace is driving a substantial need for innovative playbooks to foster growth.

The global customer analytics market is on a robust trajectory, projected to soar to a staggering US$28.7 billion by 2026. This meteoric rise underscores the increasing significance businesses place on understanding and engaging with their customer base