Cognizant announced an industry partnership with Eagle Eye, a leading SaaS and AI company, to deliver real-time, personalised loyalty and promotions solutions at scale for enterprise businesses worldwide.

By combining Cognizant’s industry expertise and global engineering with Eagle Eye’s API-first, AI-powered loyalty platform—delivering over 1 billion personalised offers weekly—the partnership tackles some of retail’s most pressing challenges.

Retailers today face declining customer engagement, and legacy technology constraints that hinder real-time customer experiences. Together, Cognizant and Eagle Eye aim to address these challenges by enabling faster deployment of cutting-edge loyalty and personalisation solutions.

“We are thrilled to announce our new partnership with Cognizant. This partnership aims at collaboration between Eagle Eye’s AI-powered loyalty and personalization technology Cognizant’s global delivery capability and deep industry expertise,” said Caitlin Stephens, Chief of Staff, APAC at Eagle Eye.

“We will be able to deliver scalable solutions to the world’s leading enterprise retailers – fast, enabling them to capitalise on the promise of true personalisation,” he said.

Key benefits of the industry partnership:

• Faster time to value: Cognizant’s implementation expertise combined with Eagle Eye’s MACH-certified platform capabilities aim to accelerate the delivery of scalable loyalty and personalisation solutions.
  
  
• Industry-specific optimization: Tailored solutions for grocery, retail and hospitality sectors, leveraging Cognizant’s domain knowledge and Eagle Eye’s flexible architecture.
  
  
• Advanced analytics integration: Cognizant’s Gen AI capabilities aim to enhance Eagle Eye’s infrastructure for hyper-targeted campaigns.
  
  
• Omnichannel experience: Seamless integration of Eagle Eye’s digital platform with store operations, martech and cloud infrastructure help enable a personalised, real-time experience for customers at every step of the journey.  
  
  
• Data security and compliance: Integrating Cognizant’s AI and Analytics (AIA) capabilities with Eagle Eye’s infrastructure provides an industry-leading approach designed to support adherence to data privacy regulations through encrypted data handling and audit trails.

“Eagle Eye plays a strategic role in Cognizant’s broader retail ecosystem, bringing together leading solutions to deliver end-to-end capabilities at scale and speed for clients,” said Rob Marchiori, ANZ CEO at Cognizant.

“Building on successful joint engagements across Australia and New Zealand, the global expansion of this partnership strengthens our ability to deliver AI-powered loyalty solutions designed to help retailers embrace the future of shopping,” Marchiori, said.

“We are excited to partner with Eagle Eye to help retailers unlock the full potential of personaliSed loyalty,” said Hugo Harris, Consumer Leader at Cognizant ANZ.

“By combining Cognizant’s deep expertise in retail consulting and digital transformation with Eagle Eye’s industry-leading solutions, we’re helping retailers shift from legacy loyalty systems to a platform that enables hyper-personalised, real-time marketing powered by AI, that aims to drive top line growth and operational efficiency,”

“Together, we’re delivering future-ready solutions that integrate seamlessly with retail systems to enhance customer loyalty and engagement.” said Harris