Cloudways has officially announced Prepathon 2025, a three-day virtual summit running from September 30 to October 2, 2025, designed to help SMBs, agencies, and online retailers prepare for the most competitive shopping season of the year.
Positioned as more than just another ecommerce event, Prepathon serves as a strategic lead-in to Cloudways’ Black Friday Cyber Monday (BFCM) campaign, bringing together industry experts to explore how AI, automation, and performance are reshaping the future of online business.
Bridging Today’s Stores With Tomorrow’s Customers
The event comes at a critical time, as younger consumers — including Gen Z and Gen Alpha — raise expectations for personalisation, speed, and mobile-first shopping experiences.
Cloudways says Prepathon will provide both strategic insights and actionable tactics to help businesses adapt to this new era of ecommerce.
Highlights of the program include:
- Sessions with Cloudways leaders like Suhaib Zaheer and Ali Ahmed, focused on performance, infrastructure, and AI in ecommerce.
- Panels and breakouts covering topics from checkout optimisation to creator-led commerce.
- The Cloudways Awards, celebrating agencies, freelancers, and businesses delivering standout ecommerce experiences.
- Hands-on activities giving participants tools to improve visibility, speed, and scalability ahead of peak season.
Feeding Into Broader AI Research
Prepathon will also serve as a springboard for Cloudways’ upcoming “AI or Invisible” research report, set to launch in early 2026.
This flagship study will examine how AI is reshaping ecommerce discovery, performance, and readiness — making Prepathon an important early access point for trends that will dominate media and industry conversations next year.
Ecommerce is entering one of the most transformative periods in its history, driven by AI and changing consumer expectations,” said Suhaib Zaheer, SVP & GM at Cloudways by DigitalOcean.
“With Prepathon, we’re creating a space for SMBs to access the insights, tools, and strategies they need to stay competitive and thrive during the busiest shopping season of the year.” he said.
Why It Matters
For Cloudways, Prepathon isn’t just an event — it’s part of a company-wide strategy to align product, marketing, and customer growth efforts ahead of the busiest retail period of the year.
By combining thought leadership with actionable ecommerce insights, Cloudways is positioning itself as a key ally for SMBs navigating AI-driven disruption.
Registration is now open for Prepathon 2025, a free three-day virtual summit from Cloudways—secure your spot today and be part of the global event shaping the future of digital innovation.
Register here: Cloudways Prepathon 2025
