Braze has officially unveiled its new data centre in Sydney and its ANZ headquarters, signalling a strengthened focus on the Australian and New Zealand (ANZ) markets.
The strategic moves aim to support businesses in adapting to evolving privacy regulations while enhancing their customer engagement efforts.
The ANZ region has quickly become a key priority for Braze, emerging as its fastest-growing area in the APAC region. This growth is attributed to successful partnerships with notable brands such as Wesfarmers, Canva, REA Group, David Jones, and Cashrewards.
Following its acquisition of the local reseller NorthStar in June 2023, Braze has experienced significant expansion, driven by growing demand for advanced data security and customer engagement solutions.
The new data centre and headquarters reinforce the companies commitment to helping Australian businesses navigate privacy and data management challenges.
Lewis Barnes, GM Australia & Senior Director, Customer Success at Braze, said, “Australia stands at the forefront of digital innovation and evolving privacy standards,”
“Our new Sydney data centre and ANZ headquarters are a direct response to the unique needs of the Australian market,” Barnes said
“We’re not only providing the robust, local infrastructure that can support data sovereignty, but we’re also empowering our clients to drive customer engagement and growth in an increasingly competitive landscape,”
“Our investment here underscores our belief in Australia’s potential and our commitment to supporting its digital transformation.” he said.
Sydney-Based Data Centre
Braze has launched a new Sydney-based data centre—hosted on AWS—to provide customers with the flexibility needed to align with any internal policies, business needs, or data residency requirements they may have.
The facility empowers brands to take control of their data, reduce risk, and build customer trust by storing information locally and following best practices.
Built for high capacity and robust performance, the centre offers local data storage and high performance, real-time data processing for customers with one to hundreds of millions of users.
By keeping customer data within Australia, organisations can better align with consumer expectations around data privacy and sovereignty, while enhancing their engagement strategies.
Shahid Nizami, Vice President, Asia Pacific & GCC said,“ The launch of our new data center in Australia is a major milestone for Braze and a testament to our strong commitment to the Australian market,”
“Australia is a key player in our APAC operations, and we’re dedicated to providing our Australian customers with the best possible experience,” said Nizami.
“This data center should enhance performance, support data sovereignty, and enable us to better serve the growing demand for our customer engagement platform in the region,”
“We’re excited to continue investing in Australia and empowering our customers to build stronger connections with their audiences.” he said.
Sydney Headquarters
Braze launched the new ANZ headquarters in a 12,500 sq. ft. office in Sydney’s CBD, marking a key milestone in its growth in the region.
The expansion follows the scaling of its ANZ-based team to 70 professionals across Melbourne, Queensland, and Sydney reinforcing Braze’s long-term commitment to the ANZ market and its plans to drive continuous growth and innovation in the region.
