You have built something amazing. Your startup is getting ready to launch. You have a meeting with the people who give money to startups tomorrow..

Maybe you just got a booth at a big technology conference. Then something hits you. You need things, like posters and cards to show people what your startup does. You need them very quickly. Your startup needs these physical marketing things. You need them now.

This is the point where a lot of tech startups run into problems. The traditional way of printing things does not work for them. They need to give two weeks notice and order a lot of things at once which’s not good for teams that like to move fast.

There are also websites that will print things when you order them which can save you money but it takes a long time to get what you want.

For tech startups that are always making changes and updating things these timelines are just not possible. Tech startups like these need things to happen quickly. The traditional printing workflows and online print-on-demand services are not good options for them.

They are actually ways to help people decide to buy your product. The business card and the sign and the map are all ways to get people to do what you want them to do.

These things are, like helpers that make people want to buy your technology product. The business card and the sign and the map are all examples of conversion interfaces.

For tech startups that want to grow really fast in-store printing is a very important part of what they do to get their products out there. 

Rapid Iteration on Marketing Collateral

Tech startups do not work with a set timeline. One week you are really focused on making a feature the next week you are rushing around to get ready for a meeting with an investor or a possible partnership with another company. Tech startups have to be ready for anything.

This is where printing things in a store becomes a part of how new companies work. Let us say you need 50 business cards before you go to a tech meetup tonight.

You can get them in two hours. Maybe you are launching something at Product Hunt tomorrow and you just realised you need some physical papers to give to people at a media event. You can get them today.

For tech startups that are just starting out, being able to change things easily is really important. You do not have to buy a lot of brochures like one thousand, when you might want to try out messages soon.

You can print what you need, make changes based on what you learn and then do it all again with the tech startups. This way the tech startups can print what they need and make changes as they go along with the tech startups.

Making Your Event Presence Bigger With Better Technology

The event presence is very important for any company. The event presence is what people see when they come to your event. You want the event presence to be good so that people like your company.

You can use technology to make the event present. The technology can help you make the event presence bigger and more interesting.

* You can use screens to show videos and pictures of your company

* You can use speakers to play music and talk to the people at the event

The event presence is what makes people remember your company. So you need to make the event presence good with the help of technology.

The event presence and technology go together to make your event successful.

So I want to talk about tech events. We have things like hackathons, demo days and big industry summits, like CeBIT Australia.

At these events you are trying to get people to notice you.. It is hard because you are competing with companies that have a lot of people working on marketing.

These companies have more people doing marketing than you have working for your whole company. So your booth or the space where you give your presentation needs to stand out. The tech events are a deal and your booth or presentation space needs to be really good to get attention.

Big signs and displays in stores like banners that roll up and signs made of boards help tech startups get the attention they need without spending too much money.

The Event Marketing Institute did some research. Found out that seventy four percent of people who go to events are more likely to pay attention to brands that have really good looking signs and displays. 

Product Visualisation That Bridges Digital and Physical

Something that really surprises a lot of SaaS and app startups is that they need things to show people what their product is about even if the product itself is only online.

SaaS and app startups have to think about this. They have to figure out how to use artifacts to explain what their SaaS or app startup does. This is true even if the SaaS or app startup is, in the cloud. SaaS and app startups need to use artifacts to communicate what they do.

System architecture diagrams are really important. They help people see how everything works together. API workflow visualisations are also useful. These are like maps that show how different parts of the system talk to each other.

There are also user experience maps. These maps show how a user interacts with the system. Then there are product roadmap timelines. These timelines show what we are doing now and what we plan to do in the future.

The Technical Advantage: Low Latency, High Fidelity

What makes all this work is how fast things get done. Tech startups do well because they can get things out the door faster than the companies that have been around for a while.

They try things quickly and they are able to change direction when they get feedback from the market. This is what operational velocity is about, for tech startups.

You are not stuck waiting for two weeks for something that might be news by the time you get it. You do not have to buy a lot of copies of something that you might not need later.

This way you can print what you need when you need it and it will look really good and professional for your technology brand. 

For tech startups being able to print things in a store is very useful. It helps them make marketing materials like signs for events and nice pictures of products very quickly.

This means Australian tech startups can move fast and still look good. When Australian tech startups are competing with companies that have a lot of money for marketing, being able to move fast is what sets them apart from the big companies.