In an ever-evolving AI landscape, INFORM is acutely aware of the pressing need to wield this technology with utmost responsibility. With a rich history spanning over half a century in the industry and firmly rooted in its core values, INFORM is committed to a collaborative journey with its customers.
INFORM, founded in 1969 and headquartered in Aachen, Germany, and operating in Australia since 2019 develops software to optimise business processes using artificial intelligence (AI) and advanced mathematics of Operations Research.
The collaboration centers on the optimisation of business processes through the judicious use of AI, with the dual goals of realizing AI’s full potential while mitigating its associated risks.
Guided by a profound sense of ethical responsibility, INFORM has developed a set of guidelines that encapsulate the best practices, standards, and protocols essential for navigating the AI terrain effectively.
These guidelines represent a holistic and multifaceted approach to AI, one that places paramount importance on addressing societal needs and safeguarding individual rights.
Dr. Jörg Herbers, co-CEO[JH3] [AJZ4] [AJZ5] [JH6] of INFORM, said, “With transparency and a human-centered approach at heart, we have always worked to leverage the potential of AI and algorithms in close collaboration with our customers,”
“With the Responsible AI Guidelines, we further this mission by ensuring AI benefits humanity transparently and ethically,” Herbers said.
INFORM’s commitment to “trustworthy AI” revolves around pivotal principles
1. Beneficial AI: Ensuring AI systems enrich both users and society, mitigating negative impacts like bias and misinformation.
2. Human-centric AI: Promoting AI’s supportive role to humans, enhancing decision-making processes, and upholding human responsibility.
3. Aligned AI: Guaranteeing AI is in sync with human and business values, with clear and understandable AI as a foundation.
4. Privacy-preserving AI: Upholding European Union’s GDPR standards and achieving top-tier security standards endorsed by ISO 27001 certifications[JH1] [KK2] .
5. Reliable AI: Prioritizing quality, consistency, and transparency in AI applications, especially in vital sectors.
6. Safe AI: Crafting AI algorithms that ensure safety, and ward off potential threats.
Highlighting the global implications of AI, Dr. Paul Flachskampf, CEO of INFORM Australia and New Zealand said, “AI’s potential is vast, from industry transformation to redefining work,”
“As it becomes integral to our lives and businesses, a clear ethical compass is essential. Our guidelines serve as a beacon for INFORM and aim to encourage the AI community towards conscientious innovation.” he said
Dr. Jörg Herbers added, “Our European origins and humanitarian ethos are our ethical AI’s cornerstone. INFORM’s guidelines arrive at a crucial juncture, emphasising that as we progress, we do so with integrity.”
“Addressing more than just compliance, INFORM’s guidelines touch on the crux of AI development, from data privacy to transparency in decision-making processes,”
“They also emphasise[JH7] [AJZ8] continuous improvement and setting up safeguards against AI risks,” he said.
The Responsible AI Guidelines have been made accessible to the wider public, a testament to INFORM’s unwavering commitment to fostering open dialogue and nurturing collaborative growth within the dynamic landscape of artificial intelligence.
INFORM also seeks to lead by example, demonstrating that responsible AI is not merely a concept but a tangible commitment that requires active engagement and contribution from all stakeholders.
By making Responsible AI Guidelines available to all, the company hopes to inspire innovation that is not only technically advanced but also ethically sound.
About INFORM
INFORM’s systems serve a range of industries including aviation, automotive, financial institutions, logistics, manufacturing, transportation, telecommunications, and wholesale.
The company is committed to ethical AI practices, sustainable customer relations and is increasingly focusing on cloud-based solutions.
